Trends of Digital Marketing to follow in 2021
Do you own a business? If yes, then you must be offering products or services to your audience. Right? But the million-dollar question is- Are you making enough sales and leads to run a profitable business? It does not matter what your business is; or what services you provide. If you are not marketing the right way, you might never experience those mesmerizing sales and profits.
Nowadays, it is hard to find a successful business that does not have an online presence. By entering the online world, you can entertain hundreds and thousands of people with your services or products.
And you know the best part is that having an online presence isn’t unenviable.
However, it takes both smart and hard work to succeed.
Once you get set with your online presence, such as a website, you can focus on the marketing side.
What other way than digital marketing can be the best for your marketing campaigns? Veteran digital marketers even consider it inevitable. However, to get the most out of it, one needs to be continually analyze the growing trends in digital marketing.
Adaptation is a must here. Practicing old techniques will not show you the results you are thriving for. Adopt new tactics, improvise, and implement them accordingly.
Below are the trends of digital marketing to follow in 2021:
1. Content is the key
Content marketing is an essential sub-part of digital marketing. Prominent marketers even consider it as a necessary component of it.
Over the years, Google is being audience-centric. They are constantly revamping their algorithms and guidelines about ranking on the SERP. SERP stands for search engine results page.
It is the place where all the search results pop up whenever you search for something. And ranking on top will lead to more traffic, leads and sales.
To add some, your content must be original, educational, unique, etc., to rank higher. And applying SEO is like a cherry pie over a cake. Google ranks content that is rich in SEO. But hey, that doesn’t allow you to stuff keywords or use black hat SEO techniques.
Google is smart enough to differentiate between genuine and stuffed content. And as soon as you get caught, you might fall real quick and get yourself in trouble.
Content is the king without any doubt. It can add more value to your marketing campaign if done right.
2. Personalized Emails
Emails are still an effective way of communicating with a large audience. Regardless of the types, it’s still used for- personal, academic, commercial uses, and more.
Email marketing is never going to be down. In fact, it is the best way to keep your audience updated about your products and services.
Automated and personalized emails are the best way to target a specific kind of audience.
Let’s say you run a blog that attracts a good number of visitors. Here, you never know if a person is your daily or a one time visitor.
Email marketing is the answer to this. Sending emails to your visitors or readers every time you publish a new blog post might lead them to visit your site again and again. In this way, you can maintain the hype by keeping your audience updated.
3. Create interactive videos
Video marketing is gradually taking over text-based communication. How?
Because videos are highly engaging and interactive. It is an easy way to create a credibility factor among your audience. People spend more time watching videos as compared to textual based services.
Don’t believe me?
According to research, there are 2 billion active users who visit YouTube every month. Moreover, streaming apps like Twitch has over 15 million daily active users. Live videos create a buzz around people, making it a bit easy for companies to promote themselves.
Organizations that offer products or services tend to use this as a medium to grow their sales and brand awareness.
4. Social media platforms
One of the best trend of digital marketing to follow in 2021 is Social Media Marketing. Social media apps had no longer been just a picture or video-sharing platform. It has been more since companies find their real worth.
Organizations now are not restricting themselves to traditional ways of marketing. They had taken a step further to these social platforms.
And why not? In 2019, Facebook had around 2.45 billion active users, making it stand on the top of the game. However, it is losing to hold up and attract younger people or millennials.
On the other hand, Instagram is another popular social app with over 500+ million daily active users. It is much more prevalent among millennials.
Whatever your services or products are, social apps are a great way of attracting a large audience and increase brand awareness and sales.
5. Let chatbots do the work
Chatbots saves a lot of your time by interacting with your audience or customers. It is an AI technology that is evolving over time. Though, a lot of companies are already taking its benefits.
Chatbots are designed to interact and communicate with humans but in a natural way. Primarily, they converse through text though voice communication is also possible.
As chatbots are AI-based technology, they collect insights through conversation and enhance user-experience every time. The main attributes of having a chatbot are- 24 hours service, no expenses, and instant responses.
It has found that 43% of the visitors choose to text a chatbot rather than going on a call with a customer care executive. It is quite visible to see chatbots as one of the trends in digital marketing.
Practicing and experimenting with your marketing campaigns is always a better idea to follow. If one thing doesn’t work out, shift to another. Or change the way you do it. Maybe try planning out something new.
Involving in traditional ways might not lead to the results you are wondering about. There is always a risk involved in marketing campaigns.
Analyze what you do and then implement it. The future of digital marketing is bright. But you got to keep up with its evolving trends. You can also consult some seasoned Digital Marketing agency for you marketing campaigns.
What influential digital marketing trends do you follow? Let us know.