Trends Of Digital Marketing To Follow In 2021

Trends of Digital Marketing to follow in 2021 

Do you own a business? If yes, then you must be offering products or services to your audience. Right? But the million-dollar question is- Are you making enough sales and leads to run a profitable business? It does not matter what your business is; or what services you provide. If you are not marketing the right way, you might never experience those mesmerizing sales and profits.

Nowadays, it is hard to find a successful business that does not have an online presence. By entering the online world, you can entertain hundreds and thousands of people with your services or products.

And you know the best part is that having an online presence isn’t unenviable.

However, it takes both smart and hard work to succeed.

Once you get set with your online presence, such as a website, you can focus on the marketing side.

What other way than digital marketing can be the best for your marketing campaigns? Veteran digital marketers even consider it inevitable. However, to get the most out of it, one needs to be continually analyze the growing trends in digital marketing.

Adaptation is a must here. Practicing old techniques will not show you the results you are thriving for. Adopt new tactics, improvise, and implement them accordingly.

Below are the trends of digital marketing to follow in 2021:


1. Content is the key

Content marketing is an essential sub-part of digital marketing. Prominent marketers even consider it as a necessary component of it.

Over the years, Google is being audience-centric. They are constantly revamping their algorithms and guidelines about ranking on the SERP. SERP stands for search engine results page.

It is the place where all the search results pop up whenever you search for something. And ranking on top will lead to more traffic, leads and sales.

To add some, your content must be original, educational, unique, etc., to rank higher. And applying SEO is like a cherry pie over a cake. Google ranks content that is rich in SEO. But hey, that doesn’t allow you to stuff keywords or use black hat SEO techniques.

Google is smart enough to differentiate between genuine and stuffed content. And as soon as you get caught, you might fall real quick and get yourself in trouble.

Content is the king without any doubt. It can add more value to your marketing campaign if done right.


2. Personalized Emails

Emails are still an effective way of communicating with a large audience. Regardless of the types, it’s still used for- personal, academic, commercial uses, and more.

Email marketing is never going to be down. In fact, it is the best way to keep your audience updated about your products and services.

Automated and personalized emails are the best way to target a specific kind of audience.

Let’s say you run a blog that attracts a good number of visitors. Here, you never know if a person is your daily or a one time visitor.

Email marketing is the answer to this. Sending emails to your visitors or readers every time you publish a new blog post might lead them to visit your site again and again. In this way, you can maintain the hype by keeping your audience updated.


3. Create interactive videos

Video marketing is gradually taking over text-based communication. How?

Because videos are highly engaging and interactive. It is an easy way to create a credibility factor among your audience. People spend more time watching videos as compared to textual based services.

Don’t believe me?

According to research, there are 2 billion active users who visit YouTube every month. Moreover, streaming apps like Twitch has over 15 million daily active users. Live videos create a buzz around people, making it a bit easy for companies to promote themselves.

Organizations that offer products or services tend to use this as a medium to grow their sales and brand awareness.


4. Social media platforms

One of the best trend of digital marketing to follow in 2021 is Social Media Marketing. Social media apps had no longer been just a picture or video-sharing platform. It has been more since companies find their real worth.

Organizations now are not restricting themselves to traditional ways of marketing. They had taken a step further to these social platforms.

And why not? In 2019, Facebook had around 2.45 billion active users, making it stand on the top of the game. However, it is losing to hold up and attract younger people or millennials.

On the other hand, Instagram is another popular social app with over 500+ million daily active users. It is much more prevalent among millennials.

Whatever your services or products are, social apps are a great way of attracting a large audience and increase brand awareness and sales.


5. Let chatbots do the work

Chatbots saves a lot of your time by interacting with your audience or customers. It is an AI technology that is evolving over time. Though, a lot of companies are already taking its benefits.

Chatbots are designed to interact and communicate with humans but in a natural way. Primarily, they converse through text though voice communication is also possible.

As chatbots are AI-based technology, they collect insights through conversation and enhance user-experience every time. The main attributes of having a chatbot are- 24 hours service, no expenses, and instant responses.

It has found that 43% of the visitors choose to text a chatbot rather than going on a call with a customer care executive. It is quite visible to see chatbots as one of the trends in digital marketing.



Practicing and experimenting with your marketing campaigns is always a better idea to follow. If one thing doesn’t work out, shift to another. Or change the way you do it. Maybe try planning out something new.

Involving in traditional ways might not lead to the results you are wondering about. There is always a risk involved in marketing campaigns.

Analyze what you do and then implement it. The future of digital marketing is bright. But you got to keep up with its evolving trends. You can also consult some seasoned Digital Marketing agency for you marketing campaigns.

What influential digital marketing trends do you follow? Let us know.










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Vaibhav Dhiman February 5, 2021 0 Comments

How do fake followers on Instagram affect your brand?

In this article, we will be discussing on how do fake followers on Instagram affect your brand?

It’s no secret if I tell you that having a well-reputed profile and followers on social media can bring in a lot of benefits for you and your brand. But have you ever thought, what if you are attracting fake followers or bots?

Almost every other page on Instagram, whether it has a huge following or not, will have many bots and fake followers. That is how they work. They intend to target the ‘n’ number of audiences to spread any message or increase their following so they can act as an influencer and earn money.

It was always like the more followers you have on social media will set you apart from others as it is linked to the credibility factor and benefits, of course!

Never buy Fake Followers


Now in search of more followers, people started taking short-cuts, which lead them to buy fake followers.

With that said, let’s quickly discuss:


Why should you remove fake followers on Instagram?

Having bots or fake followers can put you in trouble as every social media platform takes it seriously and will penalize you if you get caught red-handed.

At the start, you will enjoy having a significant number of fake followers on Instagram, but as soon as you get in the eyes of Instagram, they will delete your account.

Procuring fake followers is against every social media algorithm as these platforms are user-centered. They want their users to enjoy a secure and safe environment, and you are violating their laws if you entertain such spammy and fake following.

These are some of the reasons how fake following affects your brand and why you should remove them:


Lesser engagement with posts

Having a massive number of fake followers will not help you gain engagement. That’s because the followers you have are fake and will probably not interact with your post or stories.

Always aim for gaining real followers as they will increase your post engagement too.

Nowadays, organizations and brands focus more on post engagement and reach because they want your post to reach out to the maximum number of people.

Yes! It is not easy to gain followers on Instagram organically, but that’s the best way to grow and enjoy long-term benefits.


Get caught easily

Brands on Instagram have become more conscious and smart now when it comes to the number of followers, reach, engagement, etc.

They can catch you easily by just checking your Instagram profile, or even there are tools to see if you have fake followers.

Buying bots and junk followers will give you nothing except hopes that you will grab any paid partnerships.

Fake followers will give you inconsistency with your reach, likes, and engagement. So, it’s again pretty easy to see if you have a fake following. Or you are actually putting efforts in to grow yourself.


Fake followers on Instagram creates spam

Fake following is again a big problem now. Having bots or fake followers on Instagram can spam you with lots of junk comments, messages, etc. It is likewise very easily noticeable and can harm your reputation.

Another problem with bots is that they can also start attacking your real followers from your list, ultimately getting your profile spammed and even of your target audience and genuine followers.


Breaks down your reputation

Instagram has billions of active users and can be a great source of promoting your brand or product, news, etc.

Things actually work pretty fast with influencers like spreading any news, any specific product, etc. And since their engagement rate on posts is high, there are chances of conversions also.

But there is a credibility factor that you must qualify to enjoy a significant following and work with brands. If you have bots and fake followers, brands, and audiences will entertain you.

It makes brands not wanting to work with you if you have a fake following. In some cases, brands can even blacklist you for keeping them in the dark, and your real followers can even start unfollowing you.

Remember to target the real audience and present yourself as trustworthy.


How to remove fake followers on Instagram?

Having bots and fake followers can be a real pain but don’t worry! You can easily wipe them out of your following and still have a chance to win your credibility back.


Use tools to remove fake followers from Instagram

Take the help of several tools to get rid of fake followers and bots attacking your account.

Remember not to buy Instagram followers from any Growth Hack Services on Instagram. These services present themselves as they will increase your followers organically, but they did the opposite in actuality. They spam your account with fake followers and will even charge you for that.

Cleaner for IG is one of the best tools you can use to prevent yourself from fake followers and bots. You can download it for free on both platforms, i.e. android and ios. Cleaner for IG is pretty simple to use. You just need to:

●      Scan your account

●      It will provide you with a list of bots and fake followers on Instagram

●      Allows you to block them or remove them from your profile


Do it manually

Removing them manually can be a tedious, error-prone task. You can even miss out on some bots as well.

 But if you have a following between 500-1000, it will not take that much time to clean them out.

You can simply go through your following, check who you think is a bot or a fake account, and block or remove them.



Now you know how important it is to get rid of bots and fake followers on Instagram if you are willing to attract a considerable number of audiences and work with brands.

It is not easy to gain followers on Instagram organically, but you can achieve it and enjoy its chronic benefits with consistency. 


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Vaibhav Dhiman November 26, 2020 0 Comments

A Complete Guide to Earn Money With Affiliate Marketing for Beginners in 2021

A Guide to Affiliate Marketing for Beginners

How about earning money, even when you are sleeping? Or getting rid of that stressful 9 to 5 job? Yes, you read that, right! Having a second source of income has always been a smart way to tackle emergencies that occur all of a sudden. With that said, Affiliate Marketing is that ray of hope which can let you earn a handsome amount of money. In this GUIDE TO AFFILIATE MARKETING FOR BEGINNERS, we have shared all the details you require to become a successful Affiliate Marketer. 


What is Affiliate Marketing?

Affiliate Marketing sometimes called as Associate Marketing is a process of promoting products of other individuals or organizations on your website, social media handles, blogs, etc., and getting a commission on every sale you make.

Smell like a lot of dollars, right! But you got to give it pretty much to take advantage of it.


Let’s quickly jump to the trivia about affiliate marketing for beginners, or even if you are struggling with it, keep reading.


How to be an Affiliate Marketer?


Now to make that passive income a real deal for you, let’s talk about how you can kickstart your affiliate marketing journey.

1. You Need to Have a Website

For affiliate marketing, it is great if you already have a website though you need to make one if you don’t. Owning a website is pretty simple nowadays. All you need to have is a laptop, internet connection, and a tool like WordPress. WordPress is a content management system (CMS) that lets you create your personalized website for free.

It offers thousands of different templates and themes to choose from. So don’t get confused. Just pick an eye-catchy theme and start working. There are lots of different tools like WordPress you can choose from for your website. You can learn website designing in a short period of time.

2. Find Products you’d like to Promote

In affiliate marketing, once you are done with your website, you need to find products you’d like to promote through your blogs or website. Choose products wisely, which directly relates to your niche. Different affiliate marketing networks can have different types of products and different commission rates.

Apply for different affiliate programs and check the list of products and the commission rate they offer, and choose accordingly. Aim for a decent percentage of commission on any specific product as choosing higher rates can lead to higher competition as well. 

These are some of the popular affiliate marketing networks you can choose from:

●      ShareASale

●      Amazon Associates (Amazon Affiliate)

●      CJ Affiliate

●      ClickBank

●      eBay Partner Network (EPN)


3. Create Traffic through Engaging Content

Always remember content is the king. These are the words to stick by. Provide your readers with quality content, and they will spam your blog with traffic and conversions.

When I say quality content, take it as informative, engaging, and helpful information you’ll provide to your readers.

The content should be unique and plagiarism free. If you are copy-pasting someone else’s words, you invite trouble as Google will penalize you for this act. To make people click through the link and make a purchase, you need to work on your website, your writing skills, and of course, the credibility.


4. Generate Money Every Time Someone Makes a Purchase through your Link

That’s what the main goal of an affiliate marketer is!

Convincing people to click through your link and buy the product is not an easy task.

However, these points will help you to get maximum clicks and purchases:

●      Don’t stuff keywords to rank higher as it is a Black Hat Search Engine Optimization (SEO) strategy.

●      Never think to promote products that do not fit your niche.

●      Stuffing the link of products everywhere on the page could be annoying so avoid that practice.


Benefits of Affiliate Marketing –

According to a 2019 survey, U.S. affiliate marketing could spend over 8.2 billion United States dollars (USD) by 2022, rising from 6.4 billion USD in 2019.

Affiliate Marketing Scope


You see, that’s the potential affiliate marketing carry and can bring to your life as well.

Putting up some of the benefits that affiliate marketing offers in this guide to Affiliate Marketing for beginners:


1. Low-investment Opportunity

There are no hurdles if you have a low investment budget and are willing to step up in affiliate marketing. You can cover the investment part even with your few month’s savings. Yes, it’s that cheap.

Unlike other businesses, it allows a cheap investment and greater conversions if done right.

It is best suited for you if you are business-minded and tight on budget.


2. Practice Makes you Perfect

“Practice Makes A Man Perfect” is a well famous quote and applies to almost everyone, everything, and affiliate marketing as well.

Like other jobs, an affiliate marketer doesn’t need to have an in-depth knowledge of this. Just a basic knowledge of how to run a website will work.

Though, you need to work on your skills like writing content to drive traffic. But if you are already a blogger, then you are good to go.

Just give it a fair amount of time and see yourself as an expert in affiliate marketing.


3. Work as per your Convenience

You probably know how it feels to work under someone (boss) if you work a 9 to 5 job. Well, in this scenario, you are your boss, and that’s the best part of it.

You can work as per your requirement if you want.

It is totally flexible and convenient, so there is no such thing as pressure while you do it.

You can easily set up a schedule after your daily chores to give it some time.


Ways to be a Successful Affiliate Marketer

Everyone wants to be successful in whatever field they are.

These points will help you in achieving your goals and being a successful associate marketer:


1. Don’t Forget the Power of Search Engine Optimization (SEO)

SEO will help you rank organically on top of Google’s Search Engine Result Page (SERP).

By applying SEO to your website or content, you increase the chances of getting traffic and leads.

It would help if you showed some patience when it comes to SEO or even affiliate marketing, as these take time and effort to come into action. Learning SEO will make your journey of Affiliate Marketing very easy.


2. Get to Know the Product First

As an affiliate marketer, it is essential to research the product before promoting it.

Promote the product you think has a decent commission rate and can be useful for your users.

Don’t just promote for the sake of getting a commission. If your readers don’t find your promoted product genuine or less informative, they are more likely not to purchase.

So long story short, always provide well-researched information to the readers to increase the amount of traffic and the flow of the money for you as well.


3. Make a Plan and Act on it

Having a well-structured plan is a smart way to organize things.

Work on a plan before executing things so that you have an idea of what you have to do next. It would help if you also analyze what is working for you and what you need to work on.

Suppose you are planning to start a business. The first thing you should do is to make a plan like how you can start a business. How can you promote it? What would be the products? What would be the budget? And so on.

That will give you a clear vision of what you have to do, rather than just getting confused daily and ending up getting nothing in your hands.


4. Never Give Up

Giving up is one of the primary reasons how those failure stories of Affiliate Marketers come to the market.

People get fed up and quit. Giving up is never an option.

People start affiliate marketing and quit as soon as they don’t see any results. With this wrong approach, you will never succeed, no matter what you are doing.

As mentioned above, work on a plan and then execute things accordingly. If things are not working out, make necessary changes, and remember it takes time and effort, quitting will lead you nowhere.



Affiliate Marketing Income


I want to conclude this GUIDE TO AFFILIATE MARKETING FOR BEGINNERS with a short note that – Affiliate marketing is an excellent source of passive income, and by showing some efforts, you can convert it into a progressive passive income.

Things take time, and so does this marketing opportunity to show results, but it depends on how desperate you are to make a change around you and for yourself. 


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Vaibhav Dhiman November 23, 2020 0 Comments

10 Best SEO Techniques To Use In 2021

Best  SEO  Techniques


Ever wonder why your website is not ranking on the top of the Search Engine Results Page (SERP)? The reason could be the poor implementation of SEO. SEO stands for Search Engine Optimization, which is a proven strategy for driving organic traffic to your website or brand. In this article we will discuss about 10 best SEO techniques which can really bring more visibility and traffic to your website. 

53.3% of all the website traffic comes from organic search. 

You see, that’s the power of SEO! 

SEO is basically a sub-part of digital marketing, that every brand or organization is taking advantage of. Google tends to change its algorithm frequently for the betterment of its users and how it actually works. Though, SEO will always shine bright whenever it comes to ranking. 


Which SEO technique is more beneficial?  On-page  SEO  or  Off-page  SEO?


As far as the best SEO technique is concerned, we need to focus on both On-page & Off-page SEO.


SEO can be classified into two types-  On-page &  Off-page  SEO 

On-page & Off-page SEO can be two different gold mines, generating a lot of traffic and eventually revenues, if done right. But getting the gold out of the mines has never been an easy task. You have to put a lot of effort to achieve the desired results. 

 So, without further ado, let’s quickly dive into these best SEO techniques:


What is On-page SEO? 

On-page SEO or on-site SEO is one of the best SEO technique to practice for optimizing your website in such a way that it ranks on the top of the SERP. Now when I say Optimizing your website it means optimizing the core functionalities of your website that is visible to your audience (frontend). 

Here’s the list of some critical factors of on-page SEO, that can influence your ranking: 


Title tags 

Title tags are an important factor in on-page SEO. It represents what your page is all about in the form of a title or main heading. Here’s how the title tag looks like on SERP:

Title Tag

Some of the basic principles for writing an effective title tag is: 

  • Maximum length can go up to 60 characters including space (not more than that)
  • Use keywords in your title tag (make sure they look natural, don’t stuff)
  • Make it interesting and informative


Meta description 

Meta description exists just below the Title tag. It is a short description that tells the audience about your website or any specific page. An effective meta description can be anywhere from 50-160 characters. And the ideal length for getting featured as a snippet on Google is 155-160 characters.

Meta Discription

However, Google will automatically create a meta description if it is missing. Though, it is recommendable to create a rich, informative, and engaging meta tag on your own. And even add some SEO optimized keyword for ranking purposes, but make it sound natural.


Uniform Resource Locator (URL) 

URL might seem insignificant and doesn’t have an impact on-page SEO, right? 


Choosing an appropriate URL for your website is a must. Many people find it futile and end up creating this: 


Did you get it? No, right? 

Now, look at this: 


This was crisp and self-explanatory, right? 

Build your URL user-friendly by making it easy to understand and readable. 

You can even add the relevant SEO keywords to your URL but again, it should not be stuffed and looks natural.


Heading tags (H1, H2, H3, H4) 

Heading tags generally contains 6 types- H1, H2, H3, H4, H5, H6 

  • H1 is meant for the headline of any blog/article etc.
  • H2 is used to convey the sub-headings or sub-titles and,
  • H3 is what you write your content in. 

The H4, H5, and H6 tags are less prioritized because of their size offerings and how they work.

Here’s a quick example of how these tags appear:

Heading Tags


Again, sprinkling relevant SEO optimized keywords that look natural to your Heading tags can work wonders for you. It is one of the major factors of ranking on SERP and can put you at an advantage.


Image alt text 

Alt text image is defined as the description of the image that fails to load on your website, due to any possible reason. It is basically a back-up that can give your readers a glimpse of what the failed image is about, in the written form. 

Here’s what you need to write a fruitful alt text image: 

  • Make it simple, short, and informative
  • Optimize it for SEO by using relevant keywords
  • Do not stuff keywords
  • Do not use words like “image of,” “picture of,” etc. 

For instance:

Recently Placed Student of MDA 


What would be the alt text for this image? 

<img scr=”Placed_Student.jpeg” alt=”recently placed student of MDA”>

If you thought the same, yay! You’re right. But if you didn’t, that’s fine too as the alt text can be anything as long as it is relevant.


Websites performance 

Are you willing or struggling to rank your website on the top page of the SERP? 

The performance of your website plays a vital role in ranking and user-experience. Google considers performance factors like- Page load time, responsiveness, interface, etc. and ranks accordingly. 

In a survey, it was said that 61% of the searches on Google are done on mobile devices. And Google is the leading search engine that handles over 3.5 billion search results per day. 

Google doesn’t joke around with its ranking algorithms and user-experience. And you shouldn’t even. Violating laws like- plagiarized content, etc. can put you in a lot of legal issues.

Website page load speed is a crucial factor in ranking. It is said that 40% of the users will leave a website if it takes more than 3 seconds to load a page. 

Wonder how to check your website page speed and other similar factors? Google PageSpeed Insights allows you to check your website page speed and more factors like- Time to interact, First contentful paint, suggestions to improve page load speed, and much more. You can access your website score for both mobile and desktop devices.


XML sitemap 

XML sitemap basically collects all the URLs of your website. It is performed so that the search engine knows what content the website possesses and what is the way to reach out to it. It is implemented to endeavor the website crawlers for and efficient indexing of websites that: 

  • Frequent changes on the website
  • Adds new pages frequently
  • Already possess hundreds or thousands of pages 


What is Off-page SEO? 

Off-page SEO refers to the steps or actions you take in order to make your website rank on the SERP. Off-page is another best SEO technique which affects ranking & visibility among SERP’s. There are several tactics you need to implement to get the best out of it for you and your website like- brand awareness, Domain Authority (DA), leads and conversions, etc. 

Off-page SEO is basically you, putting efforts to promote and linking your website to others in search of achieving above mentioned factors. 

Below are the steps to an effective off-page SEO strategy:


External link building 

External link building is one of the major factors in increasing your websites DA. 

Take it as you are scrolling to your Instagram feed and found an interesting video. Now, to watch that video you clicked on the provided link and it redirected you to YouTube. In this, YouTube is the platform getting a backlink from Instagram. 

No doubt creating backlinks or external links is one of the best SEO technique. But wait, pointing out to any website or getting backlinks from a website that is spammy or not authoritative can degrade your websites DA. And you wouldn’t want that right? 

Analyzing the website and try to get insights. See if the website is authoritative and credible. If yes, go ahead and give them a backlink and you can ask for one back. 

Initially, it might be difficult to get backlinks from sites that are reputed. But you can always look out for your competitors that which sites they are pointing to and if they are getting a link back. If they do, there are chances they might link back to you.


Internal link building 

Internal link building and external link building both come under “Backlinks” and are equally important. Building Internal Link is called a practice of giving backlinks to different pages of website.

Suppose, there is a reader on your website, reading one of your blog on “How to start freelancing.” Afterward, he/she is interested in reading “How much money freelancers earn?” and fortunately, you have that blog on your website. 

But the reader isn’t aware of that. And most likely he/she will jump back to google and search for a new blog to read. 

In this scenario, you can backlink “How much money freelancers earn” onto your blog “How to start freelancing” 

This way you can increase your traffic on every page, on-page time will also get a rise.


Social Media Sharing 

The power of social media is mind-blowing. In 2019, over 246 million people in the US were using social media networks. And that number is expected to reach approximately 257 million by 2023. 

However, social media do nothing to increase your DA and several other factors. But it is recommendable to put those “social shares buttons” so users can share your blog/article directly if they like it. Yes, it may not increase your DA but it can be an excellent source of generating traffic, increasing brand awareness, etc.


Forum sites 

Forum sites again do not affect your websites Domain Authority (DA) but it is an effective way of redirecting a vigorous amount of traffic to your website. Chat sites or forums are designed where people across the globe can ask their queries and get answers to them. 

Answering questions similar to your domain and linking back to your website can bring in a lot of new audiences. 

One thing to keep in mind- Do not answer questions just for the sake of getting traffic. In fact, value the user and answer honestly. This way you will earn credibility and eventually the user might become a lead.


Which is more beneficial- On-page or Off-page SEO? 

The simple answer is BOTH. 

On-page SEO is what users see on your website and off-page SEO is how users get to know about your website or brand or product. So, both are equally important. 

An arrow has no meaning without a bow and vice versa. Similarly, on-page & off-page SEO apart would have no meaning. 

Practicing these best SEO techniques together is a win-win situation.


Career opportunities in Search Engine Optimization 

Once you learn the know-how, you can easily manage SEO for your website. You can even start your career as an SEO expert. As every company wants to tap the organic traffic on their website, lots of openings flood the job market. You can even take up freelance Search Engine Optimization projects and start your freelance career.







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Vaibhav Dhiman November 10, 2020 0 Comments

How to start a Digital Marketing Agency without outside funding?

How to start a Digital Marketing Agency? 

Starting with business is never an easy task. You need to take every step like it can make or break your business. Investing or funding is like the main pillars of your brand. Every business needs investment at first. But how about if I told you that it’s not the same as every other business. Yes, you don’t really need to invest while starting with a business from scratch. One of these businesses is a digital marketing agency. A digital marketing agency is a set of people whose main objective is to promote the brand digitally so that it can increase the number of leads and conversions. In this blog we will discuss some points which may help you start a digital marketing agency from scratch.

Starting a digital marketing agency doesn’t really put stress on your credit card. All you need to have is a good skill set, computer/laptop, a good internet connection, and a workplace (home workplace).

Taking your agency online, through a website, will increase the chance of its visibility and getting more clients. Making a website is not a hectic task nowadays. Content Management Software (CMS) like WordPress, Wix, etc. can be the real stress buster for you. They are user-friendly and self-explanatory, which takes a lot off from your shoulders.

Lets quickly discuss the points to getting started with a digital marketing agency:


1. Choose employee wisely



As you are just starting, it is recommended to be your own HR hero of your agency. Remember, you have to handle everything and every department an organization has.

Post a job listing, take interviews, and hire accordingly. You can go for interns as they will charge less and can put a lot of effort into it.


2. Train your employees and decide how to operate




Providing some webinars, blogs/articles, videos, infographics to your newly hired employees can help them understand what it is actually about.

Making sure they are working fine and on track is your responsibility. Ensure you always find time and help and educate them about the domain even more so they get more clarity.

Stepping further, it is crucial to decide how and from where you can operate your business. At the start, working remotely will be a good choice as renting a workplace is something which may not fit for you.

Using several professional mobile and web applications to get in touch with your team is always a smart choice.

Aligning task to every employee, keeping track, and getting a report of all at the end of the day will make your objectives crystal clear.


3. Choose the best services and right tools



While setting up your digital marketing agency, you should know what services are in demand and what you can offer best so you can have the combination of both and will never fall down.

Some of the services that a digital marketing agency provides are as follows:

●      Search Engine Optimization (SEO)

●      Content marketing and strategies

●      Search Engine Marketing (SEM)

●      Social Media Marketing (SMM)

Choosing service with your expertise can make you stand out from your competition.


4. Make your presence and start getting clients



Reaching out or targeting new clients seems a difficult task, but it isn’t. Making your brand’s presence on different platforms like social media, having your own website, on other websites, etc. can increase your chances of getting new projects.

The primary source where you can get a lot of new clients and projects is through your own website as it opens the doors for you globally.

Having a website also makes you look more professional in the eyes of your clients. By the time, you can create your brand’s presence and reputation in that tough, competitive market which will eventually lead to more conversions and lead for you.


5. Make a difference with the right tools



Choosing the right tools for your agency and marketing strategies can lead you ahead. Some of the digital marketing tools are as follows:

●      Google Analytics

●      Google Keyword Planner

●      Google Search Console

●      Semrush

●      Canva

●      Mail chimp

And much more.

You can use these tools while starting off your digital marketing journey, as most of them are free of cost.



Digital marketing is a great career option one can choose from but again, like every other business, it has its own pros and cons.

Starting off with any business whether it is digital marketing or what can be challenging, but once you put your efforts in, you will start achieving your goals soon.

Sticking by your brand and employees in ups and downs can really make a good impact on both. It can even take a lot of hard work from you at the start, but eventually, if done well, you can see the hard work paying off as getting a lot of clients, dollars in your pocket, and reputation striking up.






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Vaibhav Dhiman November 6, 2020 0 Comments

5 Best Content Writing Tips

5 Best Content Writing Tips for Beginners or Every Individual


Who doesn’t like ‘tips’? And that too on the buzzing topic like content writing which when done right can be a miracle for your business. Content, you can say, is the backbone of your website, which should always be in a perfect shape and place so you can get the most out of it. As time passed, organizations started playing it smarter. They are now taking advantage of blogs and articles to maximize their traffic which in return increases their return on investment (ROI), and that’s what matters at the end of the day. Although it is something which you learn by practice and time and it cannot be taught, in this blog you will read 5 best content writing tips for beginners or every individual who is into this field which will help you write content enriched with quality and quantity:


Research Before Writing



This is one of the main factors why people fail in creating engaging content.

They just start typing on their keyboard, like it’s a race, without researching the niche.

Researching about the niche before writing will give you a better understanding of the topic and will automatically put you in advantage, from others, as you have gained knowledge and can start writing about it.

Let’s make searching a bit easy for you with these simple steps:

●      Try reading other articles, from different authors, about the niche for a better idea and knowledge. This will give you a clear picture of what you can take into consideration while writing but do not copy-paste.

●      Use Google Scholar for finding a huge number of researches about almost everything. You can search across many possible things like articles, online repositories, books, court opinions etc.

You can also find books, HTML’s, PDF’s over it.

          So in short, you can consider it as a goldmine full of research.

●      Using statistics in your article or blog will make it sound even more credible and trustworthy.

Statista is one of the leading websites that cover almost every stats you need.

          Stats related to different countries are also available on it.


Powerful Title and Headings



Eye-catching titles and headlines can work wonders for your article or blog.

Every article or blog you write starts with a title, so if you want your reader to stay with your article or blog, you need to work on your title game. You can convert a visitor into a reader if your title is catchy.

According to Ted Nicholas, a copywriting expert, 73% of people will buy your services or products if they find your title powerful and eye-catching.

Some specialists even say that they specifically give themselves 30-40 minutes to brainstorm ideas about the title.

So now, as you know the potential of a strong title, you should always give it some time rather than just putting anything in those big and bold words.


Write Unique Content



If you are copy-pasting the content or your content is not unique then, believe me, your content writing career is finished before it will even start.

Google is getting smarter every day and making changes to its terms and conditions and how it works rapidly for a better user experience. You will get in trouble if google finds that you have published or using someone else’s words or article as you are stealing the information.

Your content writing format or structure helps readers to stick with you and better understand what you are trying to say.

It would be best if you always came up with new writing ideas that define your unique voice.

Writing content in your way will make it unique, engaging and plagiarism free.

Finding your voice will take some time and effort, but once you have it, you are all set to write mind-blowing content.


Use Visual Representations



A survey conducted in Italy shows that visuals and performing arts value increased from 3.9 million euros to 8 million euros, from 2013 to 2018, basically doubling over the period.

Now that’s crazy!

Using visuals like images in your content outstands it, as it makes the content more understandable and engaging.

Research has shown that the human mind responds better to images as compared to texts. Reading text can be boring sometimes; however, photos can make it enjoyable.

Social media platforms like Facebook, Pinterest, Instagram are based on the visual representation that’s why they are thriving.

Infographics, videos and images are go-to visual assets and believed as a wise strategy to use in your articles or blogs.



Quality content is the unbeatable king of the online world, and by following these 5 best content writing tips, you can also create that and kickstart your content writing career. 

It cannot be crammed, though you have to be patient, put efforts and keep brushing up your skills to see yourself successful in this field.

Driving organic traffic takes time but think about the difference you can make around you or your audience once you start getting the results.

It would be a piece of cake to generate traffic consistently, afterwards. 


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Vaibhav Dhiman October 30, 2020 0 Comments
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