Certificate in SEM & Analytics Course Topics Search Engine Marketing Google AdWords Overview Understanding Adwords Algorithm Creating Search Campaigns Understanding different types of bid Strategy Advanced level bid strategies Adding ad-extensions in our campaign Understanding keywords Creating ads Tracking Performance/Conversion Optimizing Search Campaigns Remarketing Google Analytics How Google analytics works Understanding Google analytics account structure Understanding Google analytics insights Tracking Performance/Conversion Optimizing Search Campaigns Understanding cookie tracking Types of cookie tracking used by Google analytics How to set up analytics account How to add analytics code in website Difference between exit rate & bounce rate How to reduce bounce rate How to integrate adwords and analytics account Measuring performance of marketing campaigns via Google analytics What is link tagging Request us a Call Back Your Name Email Address Mobile Number Number Submit