Certificate in SEM & Analytics - Max Digital Academy

Certificate in SEM & Analytics

Course Topics

Search Engine Marketing

Google AdWords Overview

Understanding Adwords Algorithm

Creating Search Campaigns

Understanding different types of bid Strategy

Advanced level bid strategies

Adding ad-extensions in our campaign

Understanding keywords

Creating ads

Tracking

Performance/Conversion

Optimizing Search Campaigns

Remarketing

Google Analytics

How Google analytics works

Understanding Google analytics account structure

Understanding Google analytics insights

Tracking Performance/Conversion

Optimizing Search Campaigns

Understanding cookie tracking

Types of cookie tracking used by Google analytics

How to set up analytics account

How to add analytics code in website

Difference between exit rate & bounce rate

How to reduce bounce rate

How to integrate adwords and analytics account

Measuring performance of marketing campaigns via

Google analytics

What is link tagging

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