Course Topics
Search Engine Marketing Course
Google AdWords Overview
Understanding different types of bid Strategy
Understanding keywords
Understanding Adwords Algorithm
Advanced level bid strategies
Creating ads
Creating Search Campaigns
Adding ad-extensions in our campaign
Tracking
Course Topics
Google Analytics
How Google analytics works
Tracking Performance/Conversion
Types of cookie tracking used by Google analytics
Difference between exit rate & bounce rate
Measuring performance of marketing campaigns via
Understanding Google analytics account structure
Optimizing Search Campaigns
How to set up analytics account
How to reduce bounce rate
Google analytics
Understanding Google analytics insights
Understanding cookie tracking
How to add analytics code in website
How to integrate adwords and analytics account
What is link tagging
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