fbpx

Search Engine Marketing Certificate IN SEARCH ENGINE MARKETING
Course Topics

Search Engine Marketing Course

Google AdWords Overview

 

Understanding different types of bid Strategy

 

Understanding keywords

Understanding Adwords Algorithm

 

Advanced level bid strategies

 

Creating ads

 

 

 

 

Creating Search Campaigns

 

Adding ad-extensions in our campaign

 

Tracking

 

 

 

 

Course Topics
Google Analytics

How Google analytics works

 

Tracking Performance/Conversion

 

Types of cookie tracking used by Google analytics

 

Difference between exit rate & bounce rate

 

Measuring performance of marketing campaigns via

Understanding Google analytics account structure

 

Optimizing Search Campaigns

 

How to set up analytics account

 

How to reduce bounce rate

 

Google analytics

Understanding Google analytics insights

 

Understanding cookie tracking

 

How to add analytics code in website

 

How to integrate adwords and analytics account

 

What is link tagging

Request us a call back

    Call Now ButtonCall Now