top digital marketing institute in lucknow Certificate IN SEARCH ENGINE MARKETING
Course Topics

Search Engine Marketing Course

Google AdWords Overview


Understanding different types of bid Strategy


Understanding keywords

Understanding Adwords Algorithm


Advanced level bid strategies


Creating ads





Creating Search Campaigns


Adding ad-extensions in our campaign







Course Topics
Google Analytics

How Google analytics works


Tracking Performance/Conversion


Types of cookie tracking used by Google analytics


Difference between exit rate & bounce rate


Measuring performance of marketing campaigns via

Understanding Google analytics account structure


Optimizing Search Campaigns


How to set up analytics account


How to reduce bounce rate


Google analytics

Understanding Google analytics insights


Understanding cookie tracking


How to add analytics code in website


How to integrate adwords and analytics account


What is link tagging

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