Social media is a powerful platform for not only online business but also for
offline business. From small to big, from firm to big organizations, everybody uses it
to promote their business through different platforms like Facebook, Instagram,
Pinterest, YouTube, Google, and many other platforms. Through these platforms, they can promote their
brand, and small business, an essential way to reach your customers and gain valuable insights. Talking about social media advertising is a more effective platform in comparison to traditional advertising. social media advertising helps you by increasing your brand’s visibility and reach and it is more cost effective in comparison to traditional advertising.

• WHY DO WE AS A BUSINESS PERSON HAVE TO USE THESE PLATFORMS FOR ADVERTISING?

As a business person, you know what advertising is for your brand and what platform is beneficial
talking social media advertising nowadays is used as the best advertising platform.
but why?
because most of the people across the world use social media platforms to keep themselves updated. approx
4.7 billion people use social media i.e 95%

so, if you are not on social media you are missing out on many things. Here are some more terms to define why
social media advertising is useful for business.

1. Talking about Instagram it has a very wide range of business and trends approx 90-96% of people use Instagram for
updating themselves and for their brand promotions.
2. X post reaches millions of users worldwide.
3. YouTube ads have the potential to reach approximately 3.5 billion users.
4. Many people use YouTube, Instagram, and google to make purchase decisions.
5. 90% of users find new brands/products on Pinterest.
6. 40-60% of users use Facebook for small business.

so, we can say that social media ads are beneficial.

• SOCIAL MEDIA ADVERTISING TIPS
  Some tips for social media advertising for small businesses.
  . Firstly concentrate on your target audience.
  Define your target audience and their needs if you don’t focus On these terms people with other interests will not benefit your Brand.
  . Secondly, make a decision about what platform you have to use for your business advertisement.
  You can go for Facebook, Instagram, Twitter, Pinterest, YouTube, and Google.
  . Create a custom audience
  This can enhance your ad target.
  . Plan your content.
  For further you have to plan your content as per audience niche, time, use a calendar
  To schedule your post
  . Use a strong call to action
  You can use it according to your post like for clothing brand advertisements use “purchase now or visit”, for school/college admission advertisements use “click here”, or “ subscribe now” or for any other content reel or anything use “download now” this can increase conversion rates.
  . Design your ads on a graphic designing tool
  . Test your ads to optimize performance.
  . Take a deep knowledge of your competitors
  . Follow trends for appearing on feeds
• Some creative ways to promote your business on social media
  . Use hashtags
  . Run a contest
  . Collab with influencers
  . Do a giveaway
  . Do a question/answer and quiz session
  So, we can say that social media advertisement is the best way to promote your brand/ product
  Efficiently.