5 Best Content Writing Tips for Beginners or Every Individual

Who doesn’t like ‘tips’? And that too on the buzzing topic like content writing which when done right can be a miracle for your business. Content, you can say, is the backbone of your website, which should always be in a perfect shape and place so you can get the most out of it. As time passed, organizations started playing it smarter. They are now taking advantage of blogs and articles to maximize their traffic which in return increases their return on investment (ROI), and that’s what matters at the end of the day. Although it is something which you learn by practice and time and it cannot be taught, in this blog you will read 5 best content writing tips for beginners or every individual who is into this field which will help you write content enriched with quality and quantity:

Research Before Writing

This is one of the main factors why people fail in creating engaging content.

They just start typing on their keyboard, like it’s a race, without researching the niche.

Researching about the niche before writing will give you a better understanding of the topic and will automatically put you in advantage, from others, as you have gained knowledge and can start writing about it.

Let’s make searching a bit easy for you with these simple steps:

●      Try reading other articles, from different authors, about the niche for a better idea and knowledge. This will give you a clear picture of what you can take into consideration while writing but do not copy-paste.

●      Use Google Scholar for finding a huge number of researches about almost everything. You can search across many possible things like articles, online repositories, books, court opinions etc.

You can also find books, HTML’s, PDF’s over it.

          So in short, you can consider it as a goldmine full of research.

●      Using statistics in your article or blog will make it sound even more credible and trustworthy.

Statista is one of the leading websites that cover almost every stats you need.

          Stats related to different countries are also available on it.

Powerful Title and Headings

Eye-catching titles and headlines can work wonders for your article or blog.

Every article or blog you write starts with a title, so if you want your reader to stay with your article or blog, you need to work on your title game. You can convert a visitor into a reader if your title is catchy.

According to Ted Nicholas, a copywriting expert, 73% of people will buy your services or products if they find your title powerful and eye-catching.

Some specialists even say that they specifically give themselves 30-40 minutes to brainstorm ideas about the title.

So now, as you know the potential of a strong title, you should always give it some time rather than just putting anything in those big and bold words.

Write Unique Content

If you are copy-pasting the content or your content is not unique then, believe me, your content writing career is finished before it will even start.

Google is getting smarter every day and making changes to its terms and conditions and how it works rapidly for a better user experience. You will get in trouble if google finds that you have published or using someone else’s words or article as you are stealing the information.

Your content writing format or structure helps readers to stick with you and better understand what you are trying to say.

It would be best if you always came up with new writing ideas that define your unique voice.

Writing content in your way will make it unique, engaging and plagiarism free.

Finding your voice will take some time and effort, but once you have it, you are all set to write mind-blowing content.

Use Visual Representations

A survey conducted in Italy shows that visuals and performing arts value increased from 3.9 million euros to 8 million euros, from 2013 to 2018, basically doubling over the period.

Now that’s crazy!

Using visuals like images in your content outstands it, as it makes the content more understandable and engaging.

Research has shown that the human mind responds better to images as compared to texts. Reading text can be boring sometimes; however, photos can make it enjoyable.

Social media platforms like Facebook, Pinterest, Instagram are based on the visual representation that’s why they are thriving.

Infographics, videos and images are go-to visual assets and believed as a wise strategy to use in your articles or blogs.

Conclusion

Quality content is the unbeatable king of the online world, and by following these 5 best content writing tips, you can also create that and kickstart your content writing career. 

It cannot be crammed, though you have to be patient, put efforts and keep brushing up your skills to see yourself successful in this field.

Driving organic traffic takes time but think about the difference you can make around you or your audience once you start getting the results.

It would be a piece of cake to generate traffic consistently, afterwards. 

As the performance of artificial intelligence is increasing year by year, the more it is becoming integrated to suit the needs of the customers in digital marketing. Sometimes, digital marketers fear that Artificial Intelligence will replace their jobs in the upcoming future. This fact is to scare the layman, but the truth is artificial intelligence is in use in digital marketing for more than a decade. For example, if you have used ad campaign tools equipped with artificial intelligence tools to reach their target audience by collecting their personal information and categorizing them. This work is done with the help of artificial intelligence and machine learning algorithms. In this blog we will discuss about the 5 major roles of Artificial Intelligence (AI) in Digital Marketing.

What is artificial intelligence?

Artificial intelligence is also called machine intelligence. This intelligence is demonstrated by the machine, unlike the natural intelligence shown by humans and animals. The machine intelligence aim is to mimic the cognitive function of humans, such as problem-solving and learning. If you find artificial intelligence and machine learning fascinating, then Exploring Bits is the right place to satisfy your technical quest and exploration.

Role of Artificial Intelligence in Digital Marketing

  Creating and generating the content

Many platforms are available where you can generate original content that will be completely plagiarism-free. This is possible with the help of Natural language processing that is used in artificial intelligence to create text-based content. The services like these are always paid. As a content creator in digital marketing, human quality and original creativity can not go into these machines. They will generate text that has already been created in a short unique form. For example, wordsmith, quill, articolo, etc. are platforms where you can enter your desired keywords and niche and generate content based on that.

  A/B experimenting

The New York Times, one of the top leading News websites in the world, experimented with its visitors. They will form two groups of titles and descriptions of the same news with different changes. Then they will show it to their audience and observe their behavior, depending on which title and description the audience is responsive. The showing of these different titles to different users can be based on the user profile and their interest, and it comes on the responsibility of machine learning to figure out the right title for the right user.

  Google Search

Google is the leading company in artificial intelligence and Machine learning. A decade earlier, google did not use artificial intelligence, and the engineers themselves did all the updates that occurred during 2008 there were 458 updates in a year. But when Google launched its Rankbrain update, a machine learning-based search algorithm, then the complete scenarios changed, and artificial intelligence was now behind all the updates from then. In 2019, 3228 updates occurred in a year and up to 8 times more than in 2009, and today it has become challenging for a website creator to push his ranking on the search as it was back in 2009.

  Chatbots

To increase user experience, we use plugins on our website to chat or message. They appear with a bell-shaped or message icon at the bottom corner. They are called chatbots. The plugins that are used are automated for specific notices. But there is an entirely different spectrum of chatbots when artificial intelligence comes into the role. For example, Facebook chatbots can interact with the clients to negotiate any deals by understanding what they are typing in the message. This is possible with the help of Natural language processing. This is a specific topic in artificial intelligence that aims to understand how humans use language to interact. With enough datasets, artificial intelligence can provide the same answers as humans do. You may have heard the news that two Facebook chatbots started to communicate with each other in a language that only they could understand. This was the reason because of the wrong relations with words that artificial intelligence formed within its system.

  Predictive Analysis

Every digital marketer has experience working on social media. When you share a post with a large group of the audience, you can see that Facebook provides you the data about the engagement, reach, impression, etc. Companies then use this data and their analysts to help machine learning algorithms predict which post performed better based on the one week ago data. This is also called big data where companies such as Facebook and Amazon analyze their data to decide which post or which product the user will engage with based on his last day’s activity and even the recommendation system of many companies work in the same way.

Artificial intelligence and digital marketing are going hand in hand. And because of artificial intelligence advancement, we can see the growth in digital marketing. Marketing analysts can integrate artificial intelligence into their daily tasks and deliver more valuable results than before. The companies are becoming more aware of how artificial intelligence is integrating into the business, and therefore a completely new sector called business intelligence is developing.  Artificial intelligence is an excellent tool for humans to use and improve their performance.

This was all about the role of Artificial Intelligence in Digital Marketing. Stay tuned for more such updates.

HOME MISTRESS AS A DIGITAL MARKETEER

The homemakers of the 21st century are not just confined to taking care of the house and the children. Today she is much more than just a housewife. She has an active social life, she is passionate regarding her ambitions and above all, she is not ready to settle for anything but the best. She has the courage to go out and face the world. She is what they call the “GEN NEXT” homemaker.

Unlike earlier times today, a homemaker has a mindset of a career-driven individual. She not only wants to be addressed as someone’s wife but she also wants to create her own intellectual image. She wants to shine and excel in her respective professional field and most importantly she wants to be recognized.

But more than often it so happens that due to the responsibilities and expectations placed upon them, they are unable to pursue their dream career. Striking the right balance between family responsibility and professional goals is not everyone’s cup of tea.

Willingly or unwillingly women are bound to sacrifice their bright career as well as the lucrative salary package for the sake of their families. However our homemakers today never fail to astonish us. They know exactly how to make it all work.

Although starting one’s career all over again isn’t a cakewalk. But hey! Wade away the blues. Let’s recast impossible and make it “I’M POSSIBLE”

DIGITAL MARKETING TO RESCUE-

The transition from a full-time homemaker to a working professional can be made easy with the help of digital marketing.

Yes! Ladies all your dreams can come true just by working from home as a digital marketeer. It is one of the most exhilarating career choices of modern time and it has the ability to turn your dreams into reality.

Let’s delve into it a little bit.

Women today are the way to technology savvy. Be it socializing over the internet or doing online shopping, they are proficient at all of it. This proficiency can be used to build a career in digital marketing.

WHAT IS DIGITAL MARKETING?

Digital marketing is nothing but promoting or showcasing anything on digital platforms. It may not necessarily be a product or a service but it could be a value-adding content as well. It includes internet, mobiles devices and any & every digital medium that prove to be helpful in achieving a company’s objectives, growth, sales, and targets. The role of a Digital marketer is to drive brand awareness and to generate leads through various digital channels; both free and paid 

REASONS TO MAKE A CAREER IN DIGITAL MARKETING

• GROWING DEMAND –It is an ideal choice for women looking forward to satiating their emotional as well as financial needs by doing something substantial. Most of the businesses today are engaged in digital marketing to be it an e-commerce website, hospitality, MNC’s or education institutes all of them requires digital marketing professionals. As a freelancer, you can provide your professional services just by working from home.
•  WORKING AT YOUR OWN SWEET WILL– Since you are operating from home you get the flexibility to work as per your own convenience. Working without any obligations or pressure from the employer. No need to do a 9-6 job, you are not bound to work for a certain time frame
•  EASY TO GRASP— A Digital marketing course may sound or appear as a very technical and toilsome area but it is not. All you need to be is little technology savvy and have an inclination towards different digital platforms.
• ECONOMICAL– Digital marketing is a very cost-effective course in comparison to any other professional course and at the same time, it is not a very time-consuming course too. YOU SAVE MONEY, YOU SAVE TIME. What else you can ask for?
• SCOPE – If you are looking forward to kicking off a career in digital marketing you can simply start off as a freelancer, rendering services to your clients or if you have an idea for a start-up then you can promote your own business as well over the internet and make it a success. Digital marketing has the potential to help you through all your career choices.

VOLITION AS A DIGITAL MARKETEER

There is an array of career options available to choose from as a digital marketeer.

It’s you who has to make a choice and take a call as to which area suits you the best. Let’s discuss a little about the choices available as a digital marketeer.

1. FREELANCING- It takes a little bit of time to master this profession. But once you are well aware of its nitty gritties you can render your services as an SEO expert, framing strategies for your clients, working on google AdWord and AdSense and gaining hands-on experience as a freelance digital marketer.
2. AFFILIATE MARKETING- It might sound a little intricate but it’s pretty simple. Affiliate marketing is a medium through which you can earn simply by recommending certain products or services to your friends, family of readers. For this, all you need is a blog or a website of your own. This brings us to our next career option which is a web designer.
3. WEB DESIGNER- Have a creative approach? Then maybe website designing is the thing for you. Be your own boss and enjoy the freedom of autonomy in the workplace. Website development is probably the most challenging but at the same time the most frenzied aspect of digital marketing. Just let your creativity take over.
4. CONTENT MARKETING- If you have a flair for writing, then this is just apt for you. The influencer market is growing rapidly in India. Learn how to showcase & market your creativity over different social media platforms which will earn you money and fame both.

This is the opportunity you have been waiting for. Work from home, earn big and most importantly nurture your family.

 SEIZE THE DAY. Start your career in digital marketing now.

According to different market analyst, there are many positive predictions about the future of Digital marketing in coming times.

With the expansion of online trends, predictions about the future of Digital marketing say that digital platform has secured a prominent place amongst the top professions blooming in India

Top predictions about digital market and it’s future 

prediction about the future of digital marketing and why to learn it 

1. By the end of 2020, 50% of the consumers will judge a business or brand by its capability of being digitally optimized and available which is why digital marketing is getting a hike in the corporate industry.
2. The most effective way to attract techie customers in future will be using influencers. Influencers can be anybody who knows how to persuade the customers in a certain way using digital media.
3. As the online market will grow so will the need for employees equipped with digital knowledge which is why by next 5 years digital marketing will be the most desired profession.
4. As a post covid effect some 20+ business initiatives have been taken by the government for Digital India which will bloom the digital marketing sector.
5. Big businesses like Google and Microsoft are planning to make India digitally equipped in coming years with more use of digital marketing in daily life.
6. According to the prediction about the future of digital marketing, the entire plan of Digital Marketing has an annual growth rate of 25 % to 30% in India which signifies great expansion.
7. After Digital India, everything is getting digitalised with the promise of the Modi government to provide the rural areas with cheap internet availability which implies a greater audience for digital marketing.
8. By 2023, India is projected to grow to over 660 million digital users increasing access to online marketing.
9. Digital intelligence will increase the global GDP up to 14% by 2022 giving a boost to online marketing and advertisement.
10. All the major industries by 2025 will go online, thus requiring technically equipped employees with professional knowledge of digital marketing.

Wondering how to make money online via website?

If you are one of those people looking forward to monetizing your website or blog by sharing your experience, guiding others or recommending various types of things to the people out there, then you are exactly at the right place. Internet Marketing has lately emerged as one of the most lucrative fields in the Digital Marketing universe. Affiliate Marketing and Google Adsense being the pillars of Internet Marketing pay pretty well to the bloggers, pondering “how to making money online via website”. Today anyone can create online content and earn money from it. It might sound crazy, but people are actually earning in 6 figures through Internet Marketing.

This article might just help you get a better idea of the online market. So hold tight and read on.

Still not sure about what Adsense and Affiliate Marketing is and how it all works?

Let me break it down for you for better insight as we unleash “how to make money online.”

GOOGLE ADSENSE–

You must have seen ads on various websites but don’t really know why & how they are there. This is AdSense. Google AdSense is a medium through which a website or blog owner can earn money from their online content. Based on the type of content you post and the kind of visitors or traffic you have, Adsense places ads on your website or blog. The advertisers, who wish to promote their products or services, create and pay for these ads. Since these advertisers pay different prices for different ads, the amount of money you will earn from it will also vary depending upon the ad.

AFFILIATE MARKETING–   

Affiliate marketing includes selling those products which actually belongs to someone else, for a certain percentage of commission. The affiliate simply searches and promotes a product they enjoy, and earn a piece of the profit from each sale they make.

So I’m assuming you must have understood what Adsense is and what Affiliate Marketing is after reading this. Now, are you wondering how does it work? Loosen up; we have got this one for you as well.

HOW DOES GOOGLE ADSENSE WORKS?

First thing first, you must get your website Adsense approved and state that you are ready to publish ads on your website. In order to get your website Adsense approved it must possess the following-

• Ample amount of content
• A decent number of visitors
• A sober website design
• Pages for- contact us, privacy policy, terms & conditions etc.
  An SSL certificate

Once approved, you will be given access to public ads on your website. It’s entirely on you to decide how many ads you wish to publish on your website and also you get to choose where you want to place them.
Google will then after thorough analysis, place ads of similar nature accordingly on your website from its Adword Program.
The advertiser pays for per click on the ad. Every time there is a click a certain amount is credited in your account.
Apart from clicks the publishers also get paid for the impressions on the ad i.e. every time an ad is viewed by someone.

ADVANTAGES OF GOOGLE ADSENSE-

You make money for clicks as well as impressions.
You need not necessarily be a big shot to earn money online. Micro bloggers too can earn a decent amount.
No need to sell anything. All you need is a value-adding content.

HOW DOES AFFILIATE MARKETING WORKS?

First of all, you must sign-up an affiliate program. It could be a direct affiliation with websites like Amazon etc or it can be a third party affiliation with sites like Cuelinks etc.
Once approved as an affiliate, you can start promoting the products you like on your website by simply placing the affiliate reference links.
If the visitor clicks on the link, he/she will be redirected to the merchant’s website where they can make the purchase.
Depending upon the agreement, every time there is a sale through your link you get a certain amount of money as a commission.

ADVANTAGES OF AFFILIATE MARKETING-

You are free to select your favourite niche that you wish to advertise.
Estimating your income is easier in Affiliate Marketing.
One unique advantage of Affiliate Marketing is, no one can ban or stop you from promoting.

Above mentioned process are the two major ways to make money online via website.

Now the most commonly asked question is which out of the two (Google Adsense & Affiliate Marketing) pays more?

This is a very tricky question because for some Affiliate Marketing works better while for others Adsense is more beneficial. And as a blogger, you can’t afford to miss out the opportunities these two together offers.

Still, if you are planning to choose one. Take a look at these points before you make the decision.

• As compared to Adsense, getting approved for an Affiliate is easier.
• Affiliate companies offer PayPal etc as a payment method, while AdSense does not.
• One can find affiliate products for all types of niche, but AdSense is not allowed on a few niches.
• Affiliate Programs are offered by many big and small companies whereas Adsense is solely managed by Google.

Internet Marketing is an ocean full of opportunities. To cash these opportunities & to make money online via website, all you need to do is learn the skills required, develop yourself accordingly and capture the market. The best part being it doesn’t even demand much. Just a laptop, Wi-Fi connection, some fearless attitude and a lot of patience & you are good to go.

Still dubious about, from to where to learn the skill set of Internet Marketing? Well, we have got this one for you too. Max Digital Academy situated in Alambagh, (with another branch in Indra Nagar) Lucknow is the only Institute in UP to be offering a Government certification in Digital Marketing. With a completely advanced curriculum and an extremely affordable fee structure, Max Digital Academy is definitely your one-shot destination to acquire the digital marketing knowledge & skills.

Digital Marketing is the sky filled with unlimited stars of opportunity, so grab it now

How To Get Digital Marketing Jobs for Freshers

Develop your skills, knowledge as well as your confidence to get Digital Marketing Jobs for Freshers. So you have entered into the field of digital marketing and trying to land your first job, you have come to the right place, I am going to dwell into aspects that I felt most important to get my First Digital Marketing Job as Fresher.

Digital Marketing is a futuristic career. The internet is always growing, that means digital marketers are always in demand. a job in any field isn’t easy. We have to work hard for it but in a digital marketing job as a fresher we don’t need any eligibility criteria and we don’t even have
to hold-on to become a digital marketer. 

You can start learning skills that can make you today a successful marketer through Digital Marketing platform. As you all know, due to the current scenario of covid situation most of the people have lost their jobs. Covid has impacted very badly in everyone’s lives , businesses and companies have faced a great loss because of this situation. So, in the upcoming years it’s difficult for everyone to get a job easily.

But as of now companies and markets are mainly focusing on digital and technological skills as
it will allow the workers to work in distant locations. Hence, there is a significant demand for
Digital Marketers Jobs as a Freshers.

As a Fresher, digital marketing jobs are extremely fascinating because this industry is quick growing, interesting and well-paying jobs. However, being a fresher it’s quite challenging to face the situation but after a few times it will become easy to do when an individual has various
practicable skills.

Still unclear about How To Get a Job in Digital Marketing for a Fresher??
Inspect here are some incredible ways to get a Job in Digital Marketing as a Fresher.

Step 1.  Digital Marketing Jobs for Freshers – SELECT what you WANT

Digital Marketing is one of the most required domains of this century marketing strategist, as the time progress new and updated knowledge and skill comes up with new job opportunities. Given Below are some of the most in Demand Jobs of the decade in which you can plan our career.

Highest Earning Digital Marketing Jobs Ranked By Category for a Fresher:
1. Digital Marketing Manager
2. SEO Executives
3. Social Media Marketing
4. Search Engine Marketing
5. Email Marketing
6.Content Marketing
7.Inbound Marketing
8. Conversion Rate Optimizer

So at the top, we have the Digital Marketing Manager whose responsibility is supervising the complete digital marketing unit of the company or the business. And then the rest of the categories are ranked on the value of their skills.

Don’t worry if you are a complete beginner you only have to focus upon one the skills at a time and develop expertise within it, for eg., you can begin with Search Engine Marketing and get your Skills expertise and updated in it you can move to Social Media Marketing and then develop expertise in that Domain.

It will take time and you have to move step by step, because YES the ultimate goal is to become a digital marketing manager but before you need to develop the expertise into all these verticals.

Step 2. 2.Enhance Analytical, Communication and Presentation Skills

An individual needs to be able to explain what data means, and how it affects our company. Having analytical skills means we need to know what to do with our data and how to improve it .
Marketing is all about communication and presentation. Its the practice of communicating a brand’s message to its audience.
Good communication skills in a digital marketer include spreading impactful messages, setting up trust and building relationships.
1 Effective Listening
2 Positive Body language
3 Professional Language
4 Personal development
5 Personalization
6 Accurate information

Step 3.  Understanding RESUME to get Best Digital Marketing Jobs As a Freshers

How To Get Digital Marketing Jobs for Freshers

So the biggest mistake that I notice people will generally make in updating and sending there resume is that they will send the same resume to all the companies.

For example, let’s assume that you have expertise in Search Engine Optimization and Social Media Marketing. But if you applying for an SEO related job then you have to Lay the Stress in Your SEO related capabilities or skills such as some SEO related projects that you have done or the strategies that you applied and got the result and summarizing them in a case study of your website.

So you have to think from the interviewer’s point of view the person who is looking for SEO-related candidates won’t be interested in your Social Media Marketing Skills. Also, The Hiring Person won’t be going through each line of your resume he will be scanning them for SEO related Keywords only. So the profile should be focused more on the required skills instead of pouring your background achievements that will certainly decrease the chance of you getting the job.

So Make Sure that you Project your Skills and your work according to the requirement of the job.

Important Points to Consider Before Writing A Resume for Digital Marketing Jobs As
Freshers:-
1. What’s Your Target?
2. What is Your Unique Value Proposition?
3. Identifying your Messaging Strategies?
4. Is your Resume Seen?
5. Offer Value?
6. Think From Employer Points of View

Step 4.  Right RESUME with INTERNSHIP for Digital Marketing Jobs

How To Get Digital Marketing Jobs for Freshers

Having an Internship in Your Resume will Greatly Enhance the Chance of Getting the Job.

As a Company who is Hiring you, no one wants to spend money training you. So if you have done an internship than you will already have experience and that is a benefit for the Hiring Company.

So to get the internship in Digital Marketing Jobs as Freshers you can sign up to these
Websites:
Intershala.com
Letsintern.com
Hellointern.com

As the growth of the Digital Marketing industry continues you will be able to find more and more opportunities for Internship. So before stepping into the internship, you have to make the selection of the type of internship that you will do.

Try to get the internship where you can have a comprehensive view of each domain of Digital Marketing rather than Working in a Specific domain like SEO. Working under the umbrella of each domain you will get more experience and knowledge. One can definitely try out a job as An SEO Executive and gain experience that will benefit in long run.

Do not View Internships as a way of getting certificates rather proactively work in it. Learn the key skills that are required in the digital marketing work. Getting the certificate should not be your aim rather it should be increasing your knowledge, your experience, sharpening of strategies.

Once You are done with Resume you can Post them On various Websites. One I prefer is Naukri.com as it is one of the biggest portals in India for Job Hiring. And Make Sure your profile should be complete. The more updated and complete your profile is the more chanced increases for Your Resume to be Found.

Step 5.  CLEARING the INTERVIEWS in Digital Marketing Jobs

How To Get Digital Marketing Jobs for Freshers

Once you are done with developing expertise in the skills, working on your projects and having one or more internships. Then you are almost ready to pitch yourself in the market.

Top 10 Tips For Digital Marketing Job Interview for Freshers
1. Research about a company
2. Create a Job-worthy resume
3. Sell Yourself
4. Think from interviewers mind
5. Being Proactive
6. Giving the right Hook in the interview
7. Showing that you actually care
8. Interview Etiquettes
9. Be Creative
10. Brand Yourself Online

I hope that you find the Digital Marketing Jobs for Fresher’s article helpful. Also, don’t forget to appreciate the efforts of our team in the Comment Box.

Words From Author: Keep you Beginning Humble and Journey Sweet and Your Destination will arrive in no time. Face the Obstacles and handhold your Future, every great person once had the humblest beginning of all and with right Motivation, they achieved what they wanted in their life.

If you want advice from successful personality and wise sayings to determine the right path, then your destination is here SUVICHAR.