Marketing has always been about spreading awareness about a product/service to the audience to convert them into sales. You must see advertisements in newspapers, billboards, digital billboards, etc. These are all forms of marketing, often termed Traditional Marketing.

Enters Digital Marketing,

Digital Marketing has reformed the methods and strategy of marketing services and products completely. The boost in internet availability and affordability increased the number of people using online platforms such as social media, websites, and e-mail, giving marketers a new area for marketing.

Brands are now able to reach a wider and better audience more easily. That is what digital marketing is all about, increasing your brand’s reach using the internet as its tool.

What is Digital Marketing?

Digital Marketing, also called online marketing is the mode of marketing your brand using an internet-based platform such as:

• Search Engines
• Websites
• Social Media
• Pay Per Click Campaigns
• E-mail

In short, if you are marketing your product using any of the above methods, it is called Digital Marketing.

Consumers rely heavily on digital media to find out information on brands and their products. 77% of the consumers research a brand online before buying and 51% of consumers google your brand at least once. These statistics are enough to explain the importance of digital marketing in the present time.

Why is Digital Marketing important?

Digital Marketing helps you reach a larger audience as compared to traditional marketing. Not to mention that digital marketing is way more affordable than traditional marketing. The cost of getting your brand on a billboard in a crowded place for one week is the same as a good digital ad campaign that you can run for a month. Additionally, you can focus on your target audience and communicate with them using digital platforms, something which was not possible at the time of traditional marketing.

A few major beneficial factors of Digital Marketing are: –

1. You can put more focus and promotion resources, on your potential prospects.
2. Easy to judge the effectiveness of your marketing strategy.
3. More cost-effective than a traditional marketing strategy.
4. It is easier to optimize digital marketing strategy.
5. Digital Marketing can help small businesses compete with big brands.
6. Digital Platforms help you to communicate with your customers at every step.

Types of Digital Marketing

Digital marketing is an umbrella term that ranges from SEO to Content Marketing. All types of digital marketing play a crucial role in increasing brand awareness and lead generation. All these types play a crucial role in the success of a good marketing strategy.

There are 7 types of digital marketing:

• Search Engine Optimization (SEO)
• Pay per click (PPC) Ads
• Social Media Marketing (SMM)
• Content Marketing
• E-mail Marketing
• Message Marketing
• Search Engine Presence

A good digital marketing strategy consists of the above types in different proportions. Each element has its uniqueness and quality which needs to be carried out after planning and research.

Note: A brand doesn’t usually focus on every type of digital marketing equally, some are focused more than others. It is all dependent upon the position the brand is in.

What does a Digital Marketer do?

After understanding the basics of digital marketing, you should now have an idea about what it is, what are its types and why is it important. Now let’s take a jump in understanding what exactly is the task of a digital marketer.

A digital marketer is responsible for driving brand awareness and generating leads for the business, using both organic and inorganic methods across a range of platforms. They are also responsible for creating a budget for the marketing campaigns for the company executives. They focus on different key performance indicators (KPI) for each channel, so that they can calculate the company’s performance across each one. For example, an Ads-specialist will look at the number of users who went to the “Call to Action” button as a KPI.

In big organizations, the task of different types of digital marketing is given to their domain specialist. Some of these specialist roles are:

1.  Ad-Campaigns Manager

KPI: Clicks on CTA (Call To Action)

The role of this position of a digital marketer is to run ads. Not only running ads but also the metrics that follow it, such as targeted keywords, daily budget, location of the ads, type of ads (Image, video, etc.), and many other metrics.

The Ad-Campaign manager’s primary role is to look over the complete campaign and make sure that it achieves its objectives. They work with other marketing managers to create, implement, and track the progress of the ad campaign that follows.

Digital ad spend in 2021 was 521 billion dollars and is expected to grow by 68% by 2026. This ad spend alone tells you enough about the growing field of Digital Ad campaigns.

2. SEO Executive

KPI: Organic traffic

The role of an SEO executive is to conduct research on relevant keywords for the business and optimize the content in a way to increase organic traffic. In short, the role of an SEO executive is to rank your business page on google using organic methods.

3. Content Marketing Specialist

KPI: Organic traffic on the blog, dwell time on the page, YouTube subscribers

Content Marketing is often confused with content writing by many people. No, these two are not the same. Content marketing is the process of planning, creating, and distributing information with the intent of acquiring a clearly defined audience. Whereas a content writer is responsible for creating written content that supports content marketing objectives.

4. Social Media Manager

KPI: Followers, Impressions, Shares

A social media manager as the name suggests handles the task of managing the company’s social media pages. They are required to create a posting calendar, along with the intent of the post across different platforms, such as Instagram, Facebook, and LinkedIn. They also may work alongside content marketers to define the content which is to be posted.

Scope of Digital Marketing

The Digital Marketing sector has seen a massive boom in the present time. This was first noticed during the time of Lockdown in 2020, when people were forced to stay indoors, increasing the time they spent on the internet. Brands quickly took this opportunity and started their marketing campaigns on digital media, more than ever. Skip to 2022, the number of start-ups, creators, and consultants has grown massively and not just in India, but around the world. These newly formed ventures give numerous opportunities in the field of digital marketing. You can pursue your career in digital marketing in the following way: –

1. Job- You can form your career as a Digital Marketing Executive in Jobs or in any of its niches as described earlier.
2. Freelancer- You can start your freelance journey in digital marketing. Do you know the best part about freelancing? You get paid for your efforts. A lot of creators look for freelancers to handle their social media, run advertisements, create a content calendar, and much more.
3. Agency- Do you also have that business mindset? Then this option is probably for you. You can start your digital agency and set a benchmark in the market.

How can you pursue Digital Marketing?

There are a lot of ways to learn digital marketing. Specially in the current stage of internet availability, all kinds of resources are available on Google and YouTube combine. But, a better approach to learning and professionalizing in Digital Marketing would be to enroll in a certification program in Digital Marketing.

Why, you ask?

Well because:

1. You will get one-on-one mentorship
2. Access to paid resources
3. Hands on experience
4. Capstone Projects
5. Doubt clearing at your disposal

Still not convince?

Book a one on one call with our counsellor and know more about the perks of joining a Digital Marketing certification program in 2023.

Digital marketing is a way of promoting products, brands, or services. It uses multiple forms of electronic media, such as Blogs Writing, Video Marketing, SEO, Podcasts, Social Media, and Email Campaigns.The great thing about digital marketing is that the results are measurable. Let us go through the Advantages of Digital marketing together.

This means that if your campaigns take place online, they are easy to track and analyse, so you can learn from your results and improve your digital marketing strategies timely.

1. Low Budget and Resistance

There is no more resistance to enter the digital marketing arena. Let’s take an example here: You have a small business and you think you require digital marketing. The good news is you don’t have to spend a bomb to start it.

5 steps to start your digital marketing journey.

• Go to Google My Business and create an account.
• Optimise the account and apply for the verification code. This way you set up a virtual shop for your brand or products.
• You can start from one or two social media platforms like – Facebook, Instagram, Twitter, Linkedin, Pinterest, etc.
• You can create brand awareness, a loyal community & generate leads  using the digital medium.
• You can start promoting your business with a minimal budget either via facebook ads or google ads. This can help you track real time results and these activities break your entry barriers.

2. Easily Measurable

Suppose you have a business and you have put a huge poster on the road or you have distributed pamphlets in your city. After doing these activities you can’t get any data about how many people came across your advertising materials. Neither can you know their age or gender.

Be it organic or paid, each and every metric of your digital marketing can be measured. From number of likes, comments,shares & saves to which age group & gender is engaging with your post.
You can design elaborate ad campaigns to reach your desired audiences. You can choose whom to show your ads. This will save you time and bring you quality leads.

Driving sales from these leads will be easier as they will be already interested in the product.
You can see your traffic’s data in Google Analytics and will have real time data in front of you to analyse and learn from.

3. 24×7 Marketing

When we opt for traditional marketing we are bound by time or money. Let us assume that you want to distribute pamphlets for brand awareness. You will be bound to do it during the day as you won’t get any audience in the market during the night.

As you opt for Digital Marketing you will get access to your audience for 24 X 7. People are usually using their phones and laptops till late at night scrolling social media or streaming youtube. You can choose any of these platforms to showcase your ads. You can choose a time you think your audience will be active at and run your ads to yield desired results.

4. Global Reach

To expand your business globally you have to make an enormous investment and take care of a lot of formalities, which is not easy.

Through digital marketing you can do it very easily and smoothly. You can approach your clients who are sitting a thousand of miles away in any part of the world using facebook or google ads. You can do all of this with a very minimal increase in your investment.

5. Unique Target

As we learnt in our article, you can choose your audiences and set a budget as per your need. You can target our unique audience. Every social media or Google gives you an option to use their unique targeting method to target only your potential customers according to your niche.

In today’s time it has become necessary to leverage the power of Digital Marketing. It gives you an upper hand over those who are still stuck with traditional methods. A successful marketing plan should include both traditional & digital methods. If you run a business and are looking forward to learning digital marketing to grow your business then join us at Max Digital Academy.

This article is submitted by our student Azeezul Khan.

Search Engine gives weight-age to the Location-based result which has relevancy to the user location. Earlier Location was estimated using IP Address but now smartphone and location-based technology made it possible for the the search engine to get the location of the user very precisely. 60% of internet searches are local searches.

People are looking for some service provider, shop, specific brand store, etc near them. This indicates it is high time for you to adopt Local SEO strategies if you Own a small business to target local customers.

Google Business Profile is a tool to create, manage and optimize you Business Profile on Google. It shows these profiles on Search Engine Result Page and Google Map as well.

5 Local SEO Strategies for 2023

1. Have A Google Business Profile Account

Google My  Business is a tool to create, manage and optimize you Business Profile on Google. Google shows these profiles on Search Engine Result Page and Google Map as well.

2. List Your Business Online in Multiple Sites

Business listings are an online brief  information of your business.  It  helps customers to find you online and in real life. Business listings also helps improving your google profiling by adding more value into it due to more citation. You can list your business on business listing site to get more traffic through local searches, some of the Business listing sites are:-

• Sulekha
• Just dial
• India Mart

3. Use Consistent NAP In Business Listing Sites

Nap is a core of Local SEO. NAP is a short form of Name, Address and Phone Number. When you enter your NAP in different Business Listing Sites, You will have to  ensure it is the same letter-for-letter.

• Do not allow even the slightest inconsistency in your NAP across the internet as it is case sensitive.

• Even difference in formats can confuse search engines.

4. Make Your Site Mobile Friendly

Well, when we talk about local searches we need to know that almost 61% of google searches are being performed by mobile devices and when it comes to local searches then the percentage of mobile searches rises. So, if you got a website and you want it to appear on local searches then you will have to work on its mobile friendliness.

You can optimize your site using these tips:

• Make Sure your Site loads quickly on mobile devices, precisely under 3 seconds.
• Ensure your content is readable. It has a font size that is readable.
• Don’t fill your content with too many images, use images sparingly. No room for fillers on a mobile screen.
• Make sure you use intuitive UI for a better user experience.
• To check if your website is optimised aptly you can use this free mobile friendly testing tool.

5. Creating Content Based on Locality

Well, if you want to attract local audience to your site and want to improve local traffic on your site then one of the best option will be creating content based on Local Event, News and Stories.

Local Audience are going to relate more to local contents about stories and events near them and this is an opportunity for you to get your potential customer. You can write blogs about local content on  your website, you can create some pages on your site based on local contents you can also create videos.

Local SEO can improve your presence across the web. Optimised Local SEO can bring you quality leads and improve the conversion rate all together. If you are willing to learn Search Engine Optimisation to sky rocket your business check our SEO Course here.

This article is submitted by our student Shail Shubham

This pandemic changed the way of shopping more than ever. Today 95% of people are shopping online which gives a great opportunity to those who want to start an online business. So here are a few tips & tricks which will help to boost your e-commerce sales in 2023.

1. Understand your target audience

To understand your audience, you have to make the right decisions about your products & services. When your store is online, it’s really very tough for any consumer to trust you at first. You need to make clear and transparent terms & policies to gain their trust. Define your brand values which will help you to create brand awareness among your targeted audience.

2. Showcase customer feedback & testimonials

By showing your customer’s feedback you gain the trust of your prospects. This will lead to more conversions in the near future because today all online shoppers see the reviews first before buying any product. This is one of the most essential weapon to add to your website to increase your online

sale.

3. Money-back guarantee

Online shopping provides a virtual platform for any user which means you can’t see or touch the products. You can only see the images of the product &

read the description which is mentioned on the site. So if a user is buying anything & is not happy with the experience of that product then an easy return/ replacement or money-back guarantee will build trust in the product. This will build the confidence of the user in your products & service & they might explore all the products are available on your site.

4. Provide all possible payment options

To make payment hassle-free for your user you should provide all the possible payment options so that they won’t face any issues buying your products. This will increase your online sales especially when you have strong mobile traffic.

5. Give lucrative offers

Users love free stuff so try to give anything for free in your current offer. We can take the example of Myglamm. They are having lucrative offers. They are giving codes to get 1 liquid lipstick for free or if you buy 4 liquid lipstick then you will get all at Rs.395. So to make your brand popular you have to give some freebies to your user.

6. Low shipping

The user generally prefers to order the product from those websites which offer them either low shipping or free shipping. So try to fix some amount

above that, if the user purchases in combinations then you should offer free shipping or as low shipping charge as possible.

7. Do SEO for your website

SEO improves your website ranking which will bring quality traffic to your website. It will help you to rank your website on the first page of the search engine result page(SERP). For doing SEO for your website you will require some knowledge of SEO tools. You can learn more about a few free SEO tools. 

8. Optimize for mobile

Mobile optimization is the process of adjusting your website content to ensure visitors can access the site from mobile devices. Optimized content can be easily viewed on both desktops and mobile.

9. Reduce website load time

According to Google market research, 53% percent of mobile users leave sites if it takes more than 3 seconds. Time is valuable so loading time should not be more. You can analyze your site’s speed with Google PageSpeed Insights, Google’s Test My Site, or Pingdom. These tools offer detailed information on the improvement of your website load time.

10. Social Media Marketing

Social media marketing is one of the best tools for creating your company’s brand awareness. It helps to connect with your audience & understand what they like or dislike about your products & services. Major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube.

11. Pay Per Click(PPC)

Pay per click(PPC) will boost your online sale by offering a direct and easy way to reach your targeted audience. A recent study from Search Engine Land stated that around 75% of online shoppers found information about their products through paid ads on search engine result pages (SERP) and on social media. These ads help users to get the relevant information more quickly & easily which not only convert leads into sales rather they help to create brand awareness among the targeted users as well.

12. Install live chat

It’s a wonderful way to generate e-commerce sales. It is also used to answer any query or doubt related to your product or service your clients or prospects may have. Any business site can get benefitted from this tool, even those sites can also use who won’t sell anything from their site. This live

chat tool can also be used to gather email addresses.

13. Return policies

It is very important to offer good return policies to attract your targeted audience & also make sure to make it hassle-free so that the user feels secure & satisfied to buy any product from your website without giving any second thought. You should offer good return policies to your user & it is very important to make your users clear & keep your promise.

Starting an e-commerce business takes a lot more than it appears on the surface. After reading this article I am sure you all agree with this.
Be it the strategies or your online presence every bit counts. If you are thinking of getting your business online make sure to abide by all these points or connect with our growing agency Viral Addaa.

This article is submitted by our student Chitra Banerjee. You can follow her on LinkedIn 

A data-driven approach that uses tests to determine how to optimize results is what Growth marketing is all about. Under these techniques, they experiment with different strategies and different channels altogether and check the results, optimize their best way for marketing spend
Growth marketing is something that includes traditional marketing and different aspects of the user’s experience, such as email marketing, SEO Optimization, and more. In order to achieve sustainable growth and robust, the strategies are quickly implemented based on the insights gained.
Goals of Growth Marketing or Growth Marketer

For any business or organization, there are set goals that are determined. So when a growth marketer is hired, the key role he focuses on is strategies on how to scale different dimensions and how to do it sustainably.

Goal: To get the traffic

1. Organic Traffic: Organic traffic to your website happens when any user visits your website after performing a search with any search engine. To get and to optimize organic traffic, your need to optimize your content to rank near the top of the search results, which includes quality content and healthy backlinks bout inbound and outbound.
2. Paid Traffic: Generating traffic advertising channels, need to check the expenditure and monitor the impression on ads.
3. Referral Traffic: When you get traffic neither via a search engine or advertisements but through links on social media as they personally liked your content and reach on your website.

Goal: Get Leads & Conversion Rate

Every visitor on your site, if they are not converting into new users, it doesn’t make sense. You need to check and optimize the overall conversion rate for the same.
1. Blog/Email Subscribers: Let the visitor read your content and subscribe to email. When they receive an email for new content on-site, they will revert back, which will help in click-through rate, subscriber growth, and shares.
2. Free Trial to Paid Trail: This is the best example of converting leads to users. If you are into product services, allow them to get a free trial. If they love it, they will surely turn into your paid customers and users.

Goal: Retain Customers

Make sure you don’t have churns; churns are those users who subscribe to the services you offer but stop using them. Try to retain them with the help of conducting surveys free offers to make sure they don’t back off or stop using your services.

Top 5 Core Components of Growth Marketing Strategies

Every marketing needs to be strategized, and as an organization, the business you need to share properly understands how to work around the metrics.
There are leading strategies that are helpful to attract, create, convert and retain customers.
1. A/B testing:
A/B testing is a popular implementation of the type of experimentation common in growth marketing. This testing could include either “A” and a “B” test or even a multiple series of tests to understand and know which works best for your content.
It’s not necessary that if “Test A” or “B” proved effective, might be the result of Test C might work more effectively for the audience of another segment.
2. Customer Lifecycle:
Customer lifecycle could be in three stages: activation, nurture, and reactivation. The activation stage is the initial when you welcome your customer with the onboarding trails and other pieces of stuff to make him comfortable to understand and make them familiar and build credibility.
The next step is the nurture stage, where you as a company strengthen your relationship with customers. It includes cross-marketing channels like sales, newsletters, recent updates, promotions, etc.
The final stage is reactivation is the most important as on this stage you focus on re-engagement or retaining the customer, and this could be done through campaigns like win backs and more.
3. Cross Channel Marketing:
Building a strategic channel to reach your customers is what cross-channel marketing focuses on. This includes many channels as per the audience’s preferences like SMS marketing, email marketing, in-app messages, push notifications, and more.
As a growth marketer, you need to understand and build campaigns according to your customer preferences.
4. Goals and Objectives:
Your strategy should be to practice setting goals and performance objectives. Yogi Berra famously said, “You’ve got to be very careful if you don’t know where you are going because you might not get there.”
5. Start Small:
Every business marketing strategy should be well planned but make sure just like we plant a seed and don’t give plenty of water immediately, similarly start with a small marketing budget and grow gradually.
Conclusion:
Growth marketing is not a sure-shot cure for your business, but it can definitely accelerate your business growth. A good growth marketer can experiment with different strategies and experiments and check out the result, which is fruitful for your organization and business.

This article is submitted by our student Chitra Banerjee

You can also read about Traditional Marketing vs Digital Marketing

Difference Between Tradition Marketing and Digital Marketing

The chaos and confusion between traditional marketing and digital marketing have been there since the two came into existence. And businesses are often confused about which one to choose. So we bring you the best possible comparison of Traditional Marketing vs Digital Marketing. But before we dive into the difference let’s talk about what is Marketing.

What is Marketing?

We need to clear “What is Marketing”. Marketing means a company takes an action to entice an audience to the company’s goods or services through high-quality messaging. Marketing aims to provide standalone value for prospects and customers through content, with the long-term goal of verifying product value, strengthening brand loyalty, and ultimately increasing sales.

What is Traditional Marketing?

It is old marketing that uses Newspaper media or classic channels, for marketing communication. This marketing nature has a steady and slow conversion with low engagement in this return on investment (ROI) cannot be measured easily, it’s less effective or more expensive. tracking is not possible in traditional marketing. Targeting is standardized, shuffle is not possible once the ad is placed. Regional reach and postponed results, consumers interruptions cannot skip the ads, as they are affixed to see them. There is only one communication working.

Top 5 Categories of Traditional Marketing

• Marketing through Direct Mail
• Print Media Marketing – Newspapers & Magazines
• Broadcast Marketing -Television & Radio Channels
• OOH Marketing – Public Transits such as Buses and Trains, Billboards, Street Furniture, and Cabs
• Marketing thereon sales staff through person to person meetings, phone calls, events, direct selling

Top 14 Examples of Traditional Marketing

• Burger King
• Magazines for Women
• Business Magazines
• Branded Magazines is like a “HOG” Magazine of Harley-Davidson
• ZooZoo by Vodafone
• Billboard of Coca-Cola with Straw
• “Pakka Indian” Marketing Campaign by McDonald’s
• McDonald’s “Big Mac” Billboard
• Tanishq “Swayahm” OOH Marketing Campaign
• Harley Davidson Event Marketing Campaigns
• Telemarketing by Politicians
• Telemarketing by Call Centers and BPOs
• Telemarketing by Financial Institutions
• Referral or Network Marketing by MNCs

Reasons, why traditional marketing is preferred:

• Easy connectivity.
• Save hard copies.
• Easy recognizable.
• High reach.

Top 5 Types of Traditional Marketing:

• Print marketing which earns revenue from promotion and local advertising includes journals, posters, magazines, pamphlets, newspapers, etc.
• Broadcasting: It may include radio and television, which provides information, knowledge, news along entertainment.
• Outdoor marketing: There are two leading ways of home marketing that play an important role in influencing clients over time.
  1) Hoardings
  2) Billboards
• One-to-one marketing: It includes telemarketing or SMS marketing, which involves the promotions of products or services to the customers via telephone or SMS.
• Direct Mail: it’s also known as advertising mail or email. It involves brochures, postcards, catalogs flyers, newsletters, and sales letters.

What is Digital Marketing?

It is the activity of advertising and selling the company goods and services by using online marketing channels and tactics. like smartphones, the internet, display ads, and so many other digitals are dynamic. the conversion rate of prospects to users is similarly fast. interaction between the consumer and companies online. it is just because the client can instantly check the product and offers. in this case, you can smoothly calculate the return on investment. digital marketing is better productive and less expensive compared to traditional, you can easily track the location where are from buyers who are interested in products. in this company easy to find the target audience who shows their interest currently or they search for it. you can easily pinch the ad even after being placed in digital marketing, you can easily fetch the product or services so easily this is not confined to a specific area. showing fast and real-time results to the marketer. and in digital marketing users have the option to easily skip the ads that they cannot find useful or they are not interested in. It has two-way communication to circulate information about products or services in reviews.

Top 9 Tactics are as Follows:

• SEO (Search Engine Optimization): It helps to increase your website’s rank on search engine result pages which gives you quality and quantity organic traffic.
• Content Marketing: It refers to developing, promoting, and publishing for the targeted groups, creating brand awareness, and generating leads to your website.
• Inbound Marketing: It is a core attracting, closing, converting, and delighting consumers. the procedure of obliging perspective through social media, branding, content marketing.
• SMM (Social Media Marketing) are the platforms over social media which promote your brand such as YouTube, Instagram, LinkedIn, Quora, etc.
• PPC( Pay Per Click): It is advertising to drive traffic to the website when the advertiser companies ad is clicked.
• Affiliate Marketing: It is promoting other brands on your websites and earning the commission on that for each sales conversion without precursor.
• Native Advertising: It is a non-paid content form of advertising and the function of media upon which the ad appears.
• Marketing Automation: It is directed as technologies and software platforms created for marketing departments and organizations to more effectively market on numerous channels online and automate repetitive tasks. A useful way on various platforms and automate like emails, etc.
• Email Marketing: It is an approach to communication with Clients by sending emails to the mark audience and leading the audience to your website.

Note: Regardless, if you don’t want to avoid the traditional marketing method, use it when you want to connect people locally. but according to at present try to invest more time in digital marketing as per market priority.

These strategies can also give you a career path you might need. Know more about how one can make a career in digital marketing despite being a homemaker.

Blog Submitted By Our Student: Nasrur Khan

Digital Marketing Courses in Chandigarh 2023

Digital Marketing is becoming one of the most popular career choices of many graduates and students, later on leading to high-paying jobs especially in product-based companies such as Flipkart and IBM. Here we will be discussing Digital Marketing Course in Chandigarh.

Today, the potential for online marketing has increased up to tenfold than it was a decade ago. Many companies are making greater revenue by selling online than selling from physical stores. Therefore, choosing a career in digital marketing will be one of your best future career plans.

Talking of Digital Marketing becoming a career choice one definitely needs training in this segment. Now, this is one of the most important decisions as it will decide your path in this domain. We are listing the Top 6 Digital Marketing Institutes in Chandigarh, but before that let’s talk about Digital Marketing.

What is Digital Marketing?

Digital Marketing is the use of online media to market individuals or organization’s goods, products, or services to reach potential customers. Digital Marketing is becoming immensely popular and powerful as digital media is growing rapidly and so is the audience on digital media. This gives a huge scope of job and growth opportunities in this field as every business is going online and need some extra knowledge to stay ahead of their competitors.

Digital Marketing Growth in 2023

Digital Marketing usage by the organization is increasing by 14 percent every year. The estimated growth of online media marketing has been 25 percent and the expected growth in the year 2023 is estimated to be 40 percent. And most of the marketing methods percent spend is made for search ads and display ads. Since the demand is increasing, Digital Marketers have a lot of opportunities to either grow a career with the Digital Marketing Agencies or build their own Digital Marketing Agency.

Top Digital Marketing Benefits

Digital Marketing is emerging as a great resource for businesses be it a start-up or an already established firm. Learning Digital Marketing is surely going to benefit a business’s growth as it comes with many advantages. There are various ways that digital marketing can impact business leading to the success of the organization. The main benefits of Digital Marketing –

• Creates More Conversion
  Digital Marketing is helping businesses generate huge revenues. It helps in targeting the exact audience and building a consumer base.
• Saves Time and Money
  In comparison to traditional marketing Digital Marketing definitely saves you a lot of time and is a cost-effective way to promote your brand
• Easy to Scale the Product
  On digital platforms as we already have a huge base of the audience on just need the right strategy to boost up a product.
• Greater Revenue can be generated from the Product
  A product when promoted, digital platforms tend to give greater results and generate higher revenue.
• Easy Research of Competition
  As every other brand is going online so are your competitors. Digital Marketing has made it easy to research, find and study your competitors to gain insight into how they are managing their growth.

What is the best Digital Marketing Institute in Chandigarh?

Here is what you all have been waiting for we have compiled a list of the best Digital Marketing Training Institute in Chandigarh.

1.Max Digital Academy

Max Digital Academy is one of the Top 10 most promising digital marketing training brands 2019 in India by Silicon India. Max Digital Academy offers not only quality education in Digital Marketing but also the first-hand experience at the application of the knowledge. Max Digital Academy offers a Live Online Digital Marketing Course making it an easier task for working professionals and students to learn at their comfort. Max Digital Academy offers a highly recognized Govt. Certification course in Digital Marketing. The flagship program of this leading Digital Marketing Institute is Advance Dual Certificate in Digital Marketing. And this curse with highly valued certification can be done from the comfort of your home.

Syllabus Covered:

• Digital Marketing Overview
• Website Planning & Creation
• Lead Generation For Business
• Graphic Designing
• Email-Marketing
• Google Ads & PPC Ad
• Social Media Marketing
• Google Analytics
• Search Engine Optimization
• E-Commerce Marketing
• Content Marketing
• Mobile Web Marketing
• Online Reputation Management
• Online Display Advertising
• Adsense & Blogging
• Affiliate Marketing
• Free-lancing
• Interview Preparation

Key Features

• 100% placement support
• Complete industry experience with in-house/out-house internship
• Extensive Course Curriculum with 58+ vital modules of digital marketing
• More individual attention to the students.

Contact Details

Website: https://maxdigitalacademy.com/

Email: maxdigitalacademy@gmail.com

Phone: +91 09569922626

Address: C-8, Cinder Dump Yojna, Manmeet Plaza, opposite Mahana Petrol Pump, Sardari Khera, LDA Market, Alambagh, Lucknow, Uttar Pradesh 226005.

2.Chandigarh Institute of Internet Marketing

The CIIM (Chandigarh Institute of Internet Marketing) is a Google ISO-certified institute in Chandigarh. The curriculum of the CIIM is designed in such a manner that it benefits both the working professionals and individuals who are aspiring to be entrepreneurs. They have coached up to 12000 individuals to date.

Syllabus Covered

• Introduction To Digital Marketing
• Website Planning & Creation
• Search Engine Optimization
• Google Ads (PPC)
• Social Media Marketing
• YouTube SEO & Marketing
• Ecommerce Marketing
• Lead Generation Strategy
• Blogging / Vlogging
• Google AdSense
• Affiliate Marketing
• Freelancing

Key Features

• More than 73+ Modules.
• 25+ Certifications.
• Daily 2 Hours of Classes.
• 2500+ Placement Partners.
• 5 Lakhs Worth Tools Free.
• Trainers with 15+ years of experience.
• 100% Job placement Record.
  
• 6-months Internship Program Available.

Contact Details

Website: https://www.ciim.in/

Email: info@ciim.in

Phone: +91 73473 92745

Address: SCO – 54-55, 3rd Floor, Sector – 34 A, Chandigarh

3.WebtechLearning – Web Education Academy

Webtech learning is the one-stop institute for learning programming languages, digital marketing, graphic designing, and video editing. Webtech learning offers flexibility in their class mode, the individual can select from both the online class mode and offline class mode as per their requirement and whichever suits their need.

Syllabus Covered

• Introduction To Digital Marketing
• Website Planning & Creation
• Search Engine Optimization
• Google Ads (PPC)
• Social Media Marketing
• YouTube SEO & Marketing
• Ecommerce Marketing
• Lead Generation Strategy
• Blogging / Vlogging
• Google AdSense
• Affiliate Marketing
• Freelancing

Key Features

The web tech learning course is comprehensively designed by professionals that have worked in the industry and have good experience. The key features of web tech learning are –

• Trainers with 12+ years of experience
• In-depth curriculum
• Practical on live projects
• Complete placement assistance

Contact Details

Website: https://www.webtechlearning.com/

Email: info@webtechlearning.com

Phone: +91 98783-75376

Address: SCO – 54-55-56, 3rd Floor, Sector 34A, Chandigarh, 160034, India

4.Web Liquids

Web Liquids is based in Chandigarh and was founded in 2014. Webliquids have been offering various ranges of IT, educational, and marketing services to worldwide clients. Other than Digital Marketing the Web Liquids also offers courses on web designing, software testing, java, angular, and Node JS. Also, web liquids conduct various workshops on internet marketing where the trainer teaches about various tips and techniques to make full utilization of the internet tools.

Syllabus Covered:

• Beginning With Online Marketing
• Search Engine Optimization​
• YouTube SEO & Marketing
• Affiliate Marketing​
• Keyword Research & Analysis
• Google Ads (PPC)
• Setting Up Email Marketing
• E-Commerce Marketing​
• Content Writing & Marketing​
• Social Media Marketing
• Blogging Implementation
• Lead Generation Process​
• Website Planning & Creation​
• Social Media Optimization
• Adsense Marketing​
• Freelancing​

Key Features

• A Great Training Environment.
• 10+ Years of Training Experience.
• 70+ Training Modules.
• 20+ Certification.
• More Practical than Theoretical Training.
• 2 Hrs. Daily Training.
• Assignment Given on Regularly Basis
• Doubt Sessions.
• Internship Opportunities.
• Placement Assistance with Partner Companies.

Contact Details

Website: https://webliquids.com/

Email: info@webliquids.com

Phone: +91-950-129-3387

Address: SCO 114-115, 2nd Floor, Sector 34-A, Chandigarh

5.Pal Digital Marketing Classes in Chandigarh

The trainer at Pal Digital Marketing Course has 8 years of experience in digital advertising strategy, ROI analysis, UX/UI, technical SEO, Google AdWords, and many more. Pal Digital Marketing Course offers 3 months of courses that cover various digital marketing topics such as SEO, PPC, mobile advertising, email campaign, google analytics, etc. The Pal Digital Marketing Course also helps trainees to prepare for various exams such as Google AdWords, Facebook Blueprint, etc.

Syllabus Covered:

• How to Promote Any Website Online
• How to Run ads on Google & Facebook
• How to Earn by Blogging/Adsense & Affiliate Marketing
• How to design a website
• How to Successfully Plan & Manage a Project
• How to Sell Your Products Online

Key Features

• Industry-Related Course
• Case-Based Learning
• An exciting and inspiring Learning Environment.
• Skilled And Qualified Faculty Members
• 100% Placement Assistance
• 15+ Certifications
• Value Study Material

Contact Details

Website: https://pdmc.in/

Email: paldigital911@gmail.com

Phone: +91 9815770276

Address: SCO 85-86, 4th FLOOR SECTOR 34-A, CHANDIGARH

6.DMCI – Digital Marketing Course in Chandigarh

The Digital Marketing Course in Chandigarh offers courses depending upon the requirement of the individual and tailored to their requirement.

Syllabus Covered:

• Digital Marketing Overview
• Website planning and creation
• Search Engine Optimization
• PPC Advertisements and Google Ads
• Remarketing Strategies
• Mobile Marketing
• Search Ads
• Online Display Advertising
• Shopping Ads
• App Installation Ads
• Social Media Marketing
• Google Analytics
• Google Search Console
• Affiliate Marketing
• Content Writing
• Content Marketing
• Lead Generation for Business
• Email Marketing
• YouTube Marketing

Key Features

Some Key Features of the Digital Marketing Course in Chandigarh are –

• Details of 60+ Modules with 15+ certifications
• Hands-on training with live paid projects
• Certified and expert trainers from industry
• Earn while you learn
• Best Customer Support

Contact Details

Website: https://www.dmciindia.com/digital-marketing-course-in-chandigarh/

Email: care.dmci@gmail.com

Phone: +91 8800522160

Address: SCO 126-127 4th floor Sector 34A Chandigarh Land Mark, above Krishna Food Point, Chandigarh 160022

Our Suggestion

When choosing a digital marketing institute the best decision that you can make is through conducting your research. That is, all the phone numbers and addresses of the site are mentioned. In your research, you can take into account various factors such as time duration, fees, syllabus, and modules available. Ready to start your digital career? Make sure you research and work on your skills.

All the best for your career. 

Want to outsource your work and don’t want to compromise on the quality of work?

How to outsource work without losing out on quality? Time is one asset every business person is always short of. They are either running behind the expected deadlines or expecting too much. This implies one ever-increasing problem- stress. Hence the market is booming with the craze to outsource work.

This is becoming a common problem experienced by most entrepreneurs with a lesser number of team members and a lot yet to be established. New start-ups suffer from a lack of huge funds, making it difficult to manage and command a large team.

Different businesses have different inherent requirements of tasks to be accomplished and executed.

To make it easy for the team to meet deadlines and get the desired amount of work done within the desired time frame is a pretty frightening challenge in today’s era of price hikes and neck-cutting competition.

Work outsourcing is one very efficient way of getting the work done. But the nagging of quality depreciation is a challenging part of getting over, especially if you are a quality-buff rather than a quantity enthusiast.

With solutions come opportunities, so let’s look at how to outsource work without losing out on quality.

But before we delve deep into the outsourcing tips, it is essential to know what outsourcing means.

What is work outsourcing?

Outsourcing work means to get the task done by someone outside of the team or organization. Outsourcing work is one way to relieve the team of unnecessary pressure of pending deadlines. And on the lighter part of the big picture of conducting the company efficiently.

Outsourcing can be done in many ways, including hiring interns, freelancing, and taking help from call centers to hire potential candidates.

It is of utmost importance to decide what work to be outsourced, the person taking accountability for getting the outsourced work done in time, and keeping a keen eye on the quality of work.

To get the most out of your outsourcing plan, the following points need to be taken care of.

Make a priority list:

This goes without saying that every task needs to be done, implying proper planning and that begins right from making a priority list. Be sure of what needs to be done at the earliest and what can wait.

Decide what can be outsourced:

There are tasks that need to be done but are too little to get your early attention and dedication. An exhausted mind doesn’t work as efficiently as required.

But there are tasks that need to be done at the most precise level but are too important for the team’s success to be handed over to someone completely new to your organization and its expectations.

Hence it is essential to decide what task you really can outsource and what not.

Make a detailed plan of the work to be done and then decide the work to be outsourced based on the following key aspects.

• Outsource the work which is not very technical and complicated.
• Figure out what tasks you and your team are not the best at.
• The kind of work you seem not to be the piece of cake of your organization can be outsourced. Who knows, maybe the person who does it for you might be better at doing it?
• Decide what work needs to be reviewed before being executed on the ground. You can employ someone with good proofreading skills to review the quality of your work too. This can be a question of your company’s reputation.
• Create a spreadsheet to track the deadlines and make sure to take timely updates for the same.

What not to outsource?

The thought of getting work done by others can get tempting at times. Who doesn’t love cooked food? Especially if the person is worth the trust.

But the one point to be kept in mind when deciding the appropriate tasks to be outsourced and others that need to be done by your own, careful hands is credibility and its repercussions of failing.

Brainstorm on the aftermath that a slight mistake in the execution of that task can cause. And whether it would be reparable or no.

 If not, do not outsource that work to a newbie. Blame games can only reduce guilt, but not the damage that has already been done.

Conclusion

Work outsourcing done in the right way can yield better results than one can think of. It also introduces variety to the kind of content that comes up as a result of the task being done. Also, it benefits the team by reducing unnecessary pressure and making it easier for team members to focus on more important work. You can outsource your work to a reliable agency or a freelancer.

Also, with the right measures and strict scrutiny of the work being delivered, the risk of quality depreciation can be minimized.

Work outsourcing, therefore, is a healthy practice if appropriately observed.

How to start a Digital Marketing Agency? 

Starting with business is never an easy task. You need to take every step like it can make or break your business. Investing or funding is like the main pillars of your brand. Every business needs investment at first. But how about if I told you that it’s not the same as every other business. Yes, you don’t really need to invest while starting with a business from scratch. One of these businesses is a digital marketing agency. A digital marketing agency is a set of people whose main objective is to promote the brand digitally so that it can increase the number of leads and conversions. In this blog we will discuss some points which may help you start a digital marketing agency from scratch.

Starting a digital marketing agency doesn’t really put stress on your credit card. All you need to have is a good skill set, computer/laptop, a good internet connection, and a workplace (home workplace).

Taking your agency online, through a website, will increase the chance of its visibility and getting more clients. Making a website is not a hectic task nowadays. Content Management Software (CMS) like WordPress, Wix, etc. can be the real stress buster for you. They are user-friendly and self-explanatory, which takes a lot off from your shoulders.

Lets quickly discuss the points to getting started with a digital marketing agency:

1. Choose employee wisely

As you are just starting, it is recommended to be your own HR hero of your agency. Remember, you have to handle everything and every department an organization has.

Post a job listing, take interviews, and hire accordingly. You can go for interns as they will charge less and can put a lot of effort into it.

2. Train your employees and decide how to operate

Providing some webinars, blogs/articles, videos, infographics to your newly hired employees can help them understand what it is actually about.

Making sure they are working fine and on track is your responsibility. Ensure you always find time and help and educate them about the domain even more so they get more clarity.

Stepping further, it is crucial to decide how and from where you can operate your business. At the start, working remotely will be a good choice as renting a workplace is something which may not fit for you.

Using several professional mobile and web applications to get in touch with your team is always a smart choice.

Aligning task to every employee, keeping track, and getting a report of all at the end of the day will make your objectives crystal clear.

3. Choose the best services and right tools

While setting up your digital marketing agency, you should know what services are in demand and what you can offer best so you can have the combination of both and will never fall down.

Some of the services that a digital marketing agency provides are as follows:

●      Search Engine Optimization (SEO)

●      Content marketing and strategies

●      Search Engine Marketing (SEM)

●      Social Media Marketing (SMM)

Choosing service with your expertise can make you stand out from your competition.

4. Make your presence and start getting clients

Reaching out or targeting new clients seems a difficult task, but it isn’t. Making your brand’s presence on different platforms like social media, having your own website, on other websites, etc. can increase your chances of getting new projects.

The primary source where you can get a lot of new clients and projects is through your own website as it opens the doors for you globally.

Having a website also makes you look more professional in the eyes of your clients. By the time, you can create your brand’s presence and reputation in that tough, competitive market which will eventually lead to more conversions and lead for you.

5. Make a difference with the right tools

Choosing the right tools for your agency and marketing strategies can lead you ahead. Some of the digital marketing tools are as follows:

●      Google Analytics

●      Google Keyword Planner

●      Google Search Console

●      Semrush

●      Canva

●      Mail chimp

And much more.

You can use these tools while starting off your digital marketing journey, as most of them are free of cost.

Conclusion

Digital marketing is a great career option one can choose from but again, like every other business, it has its own pros and cons.

Starting off with any business whether it is digital marketing or what can be challenging, but once you put your efforts in, you will start achieving your goals soon.

Sticking by your brand and employees in ups and downs can really make a good impact on both. It can even take a lot of hard work from you at the start, but eventually, if done well, you can see the hard work paying off as getting a lot of clients, dollars in your pocket, and reputation striking up.