Digital marketing is a way of promoting products, brands, or services. It uses multiple forms of electronic media, such as Blogs Writing, Video Marketing, SEO, Podcasts, Social Media, and Email Campaigns.The great thing about digital marketing is that the results are measurable. Let us go through the Advantages of Digital marketing together.
This means that if your campaigns take place online, they are easy to track and analyse, so you can learn from your results and improve your digital marketing strategies timely.
1. Low Budget and Resistance
There is no more resistance to enter the digital marketing arena. Let’s take an example here: You have a small business and you think you require digital marketing. The good news is you don’t have to spend a bomb to start it.
5 steps to start your digital marketing journey.
- Go to Google My Business and create an account.
- Optimise the account and apply for the verification code. This way you set up a virtual shop for your brand or products.
- You can start from one or two social media platforms like – Facebook, Instagram, Twitter, Linkedin, Pinterest, etc.
- You can create brand awareness, a loyal community & generate leads using the digital medium.
- You can start promoting your business with a minimal budget either via facebook ads or google ads. This can help you track real time results and these activities break your entry barriers.
2. Easily Measurable
Suppose you have a business and you have put a huge poster on the road or you have distributed pamphlets in your city. After doing these activities you can’t get any data about how many people came across your advertising materials. Neither can you know their age or gender.
Be it organic or paid, each and every metric of your digital marketing can be measured. From number of likes, comments,shares & saves to which age group & gender is engaging with your post.
You can design elaborate ad campaigns to reach your desired audiences. You can choose whom to show your ads. This will save you time and bring you quality leads.
Driving sales from these leads will be easier as they will be already interested in the product.
You can see your traffic’s data in Google Analytics and will have real time data in front of you to analyse and learn from.
3. 24×7 Marketing
When we opt for traditional marketing we are bound by time or money. Let us assume that you want to distribute pamphlets for brand awareness. You will be bound to do it during the day as you won’t get any audience in the market during the night.
As you opt for Digital Marketing you will get access to your audience for 24 X 7. People are usually using their phones and laptops till late at night scrolling social media or streaming youtube. You can choose any of these platforms to showcase your ads. You can choose a time you think your audience will be active at and run your ads to yield desired results.
4. Global Reach
To expand your business globally you have to make an enormous investment and take care of a lot of formalities, which is not easy.
Through digital marketing you can do it very easily and smoothly. You can approach your clients who are sitting a thousand of miles away in any part of the world using facebook or google ads. You can do all of this with a very minimal increase in your investment.
5. Unique Target
As we learnt in our article, you can choose your audiences and set a budget as per your need. You can target our unique audience. Every social media or Google gives you an option to use their unique targeting method to target only your potential customers according to your niche.
In today’s time it has become necessary to leverage the power of Digital Marketing. It gives you an upper hand over those who are still stuck with traditional methods. A successful marketing plan should include both traditional & digital methods. If you run a business and are looking forward to learning digital marketing to grow your business then join us at Max Digital Academy.
This article is submitted by our student Azeezul Khan.