Difference Between Tradition Marketing and Digital Marketing

The chaos and confusion between traditional marketing and digital marketing have been there since the two came into existence. And businesses are often confused about which one to choose. So we bring you the best possible comparison of Traditional Marketing vs Digital Marketing. But before we dive into the difference let’s talk about what is Marketing.

What is Marketing?

We need to clear “What is Marketing”. Marketing means a company takes an action to entice an audience to the company’s goods or services through high-quality messaging. Marketing aims to provide standalone value for prospects and customers through content, with the long-term goal of verifying product value, strengthening brand loyalty, and ultimately increasing sales.

What is Traditional Marketing?

It is old marketing that uses Newspaper media or classic channels, for marketing communication. This marketing nature has a steady and slow conversion with low engagement in this return on investment (ROI) cannot be measured easily, it’s less effective or more expensive. tracking is not possible in traditional marketing. Targeting is standardized, shuffle is not possible once the ad is placed. Regional reach and postponed results, consumers interruptions cannot skip the ads, as they are affixed to see them. There is only one communication working.

Top 5 Categories of Traditional Marketing

• Marketing through Direct Mail
• Print Media Marketing – Newspapers & Magazines
• Broadcast Marketing -Television & Radio Channels
• OOH Marketing – Public Transits such as Buses and Trains, Billboards, Street Furniture, and Cabs
• Marketing thereon sales staff through person to person meetings, phone calls, events, direct selling

Top 14 Examples of Traditional Marketing

• Burger King
• Magazines for Women
• Business Magazines
• Branded Magazines is like a “HOG” Magazine of Harley-Davidson
• ZooZoo by Vodafone
• Billboard of Coca-Cola with Straw
• “Pakka Indian” Marketing Campaign by McDonald’s
• McDonald’s “Big Mac” Billboard
• Tanishq “Swayahm” OOH Marketing Campaign
• Harley Davidson Event Marketing Campaigns
• Telemarketing by Politicians
• Telemarketing by Call Centers and BPOs
• Telemarketing by Financial Institutions
• Referral or Network Marketing by MNCs

Reasons, why traditional marketing is preferred:

• Easy connectivity.
• Save hard copies.
• Easy recognizable.
• High reach.

Top 5 Types of Traditional Marketing:

• Print marketing which earns revenue from promotion and local advertising includes journals, posters, magazines, pamphlets, newspapers, etc.
• Broadcasting: It may include radio and television, which provides information, knowledge, news along entertainment.
• Outdoor marketing: There are two leading ways of home marketing that play an important role in influencing clients over time.
  1) Hoardings
  2) Billboards
• One-to-one marketing: It includes telemarketing or SMS marketing, which involves the promotions of products or services to the customers via telephone or SMS.
• Direct Mail: it’s also known as advertising mail or email. It involves brochures, postcards, catalogs flyers, newsletters, and sales letters.

What is Digital Marketing?

It is the activity of advertising and selling the company goods and services by using online marketing channels and tactics. like smartphones, the internet, display ads, and so many other digitals are dynamic. the conversion rate of prospects to users is similarly fast. interaction between the consumer and companies online. it is just because the client can instantly check the product and offers. in this case, you can smoothly calculate the return on investment. digital marketing is better productive and less expensive compared to traditional, you can easily track the location where are from buyers who are interested in products. in this company easy to find the target audience who shows their interest currently or they search for it. you can easily pinch the ad even after being placed in digital marketing, you can easily fetch the product or services so easily this is not confined to a specific area. showing fast and real-time results to the marketer. and in digital marketing users have the option to easily skip the ads that they cannot find useful or they are not interested in. It has two-way communication to circulate information about products or services in reviews.

Top 9 Tactics are as Follows:

• SEO (Search Engine Optimization): It helps to increase your website’s rank on search engine result pages which gives you quality and quantity organic traffic.
• Content Marketing: It refers to developing, promoting, and publishing for the targeted groups, creating brand awareness, and generating leads to your website.
• Inbound Marketing: It is a core attracting, closing, converting, and delighting consumers. the procedure of obliging perspective through social media, branding, content marketing.
• SMM (Social Media Marketing) are the platforms over social media which promote your brand such as YouTube, Instagram, LinkedIn, Quora, etc.
• PPC( Pay Per Click): It is advertising to drive traffic to the website when the advertiser companies ad is clicked.
• Affiliate Marketing: It is promoting other brands on your websites and earning the commission on that for each sales conversion without precursor.
• Native Advertising: It is a non-paid content form of advertising and the function of media upon which the ad appears.
• Marketing Automation: It is directed as technologies and software platforms created for marketing departments and organizations to more effectively market on numerous channels online and automate repetitive tasks. A useful way on various platforms and automate like emails, etc.
• Email Marketing: It is an approach to communication with Clients by sending emails to the mark audience and leading the audience to your website.

Note: Regardless, if you don’t want to avoid the traditional marketing method, use it when you want to connect people locally. but according to at present try to invest more time in digital marketing as per market priority.

These strategies can also give you a career path you might need. Know more about how one can make a career in digital marketing despite being a homemaker.

Blog Submitted By Our Student: Nasrur Khan

Are you in search of the best Digital Marketing Institute in Lucknow Uttar Pradesh?

Going by the stats, Digital Marketing is among the top 5 trending professions across the Globe. It is currently one of the most lucrative professions in India. And the city of Nawabs is also not untouched from this digital wave. Digital Marketing is definitely making a vivid impression on Lucknowites. In this blog we will make an attempt to determine the various opportunities which Digital Marketing makes procurable and the Best Digital Marketing Institute in Lucknow, Uttar Pradesh, offering the course

WHAT IS DIGITAL MARKETING?

Digital marketing can be described as any sort of advertising delivered through digital channels which include- search engine, social media, websites and so on. The main focus is to promote and elevate brands through motley forms of Digital Media. The biggest advantage of Digital Marketing is that it gives access to conglomerate
market.

What makes Digital Marketing such a money Spinning
Profession?

Digital Marketing is a gigantic field in itself. Currently, it is the most prominent and devoured form of marketing. Today every business no matter how big or small comprehends the relevance of showing up on Google. This need for businesses has broadened the horizons of Digital Marketing like anything. Businesses today are into framing budgets for their Digital Marketing campaigns. Noted businesses are said to be spending around 10% of their annual revenue on Digital Marketing. Now Lucknow too is ready to invest in Digital Marketing. Many institutes have opened in a span of 5 years. And it is on you to decide which amongst them is the best Digital Marketing institute in Lucknow.

DIGITAL MARKETING HAS TAKEN LUCKNOW BY STORM-

Uttar Pradesh is one of the most densely populated states of India with a total of 1/5 of India’s population. India can’t see growth without UP growing. And UP can’t grow without Lucknow growing. In the words of Victor Hugo, ‘all the forces in the world are not as powerful as an idea whose time has come.’ And today we can say that Lucknow’s time has come.

Over the last one decade there have been some drastic changes in Lucknow; be it the transformation of Gomtinagar into a hub for companies to start off their business or transition of our beloved Hazratganj into the shopping paradise of the city. From our ultra hi-tech metro to our 1st international cricket stadium, the city of Nawabs has witnessed it all.

From being discouraged for its laid back Nawabi culture to now emerging as an IT hub for the country Lucknow has come a long way. This new age Lucknow is not just about Chicken Kaari and the Tundey Kababi. This Lucknow is beyond nawabs and kababs.

Home for 400 plus startups which includes food, logistic, e-commerce, education and a lot more. The day is not far when Lucknow will be known for its startup ecosystem. It is emerging as a favoured choice among budding entrepreneurs to kick off their ventures.

Today every state is putting its best foot forward in supporting startup culture; Uttar Pradesh is the new entry to the club. The state of Uttar Pradesh is all set to witness the country’s biggest incubator coming up at Lucknow having announced a Rs 1000-crore startup fund.

Since all these blooming businesses need expert digital marketeers to make their presence felt and show up on the search engines. This makes digital marketing career an opportunistic choice in Lucknow

NEED FOR DIGITAL MARKETING.

People today are way too much preoccupied with technology. Businesses around need an online strategy to prosper today.

Digital marketing is the need of the hour and hence it is required by established business as well as by startups. This is giving startups access to competing with national and international brands with limited budget marketing. Digital marketing is helpful in more than one way; some of them are as follows-

• WORLDWIDE REACH– Digital marketing allows you to discover new markets worldwide giving you access to carry out your business at a global level.
• LESS EXPENSIVE– As compared to a traditional marketing campaign, a properly planned and conceptualized digital marketing campaign would cost you way less. It is a very economical option.
• TRACKABLE– The results of a digital marketing campaign can be easily measured with web analytics and other online tools which make the job easier for businesses.
• PERSONALIZATION– Digital marketing gives you access to build a personal touch with your customers.

REASON TO CONSIDER A CAREER IN DIGITAL MARKETING

Digital Marketing specifically refers to ‘achieving marketing objectives through applying digital technologies and media.’ Digital Marketing is a career that has plenty of room for tech, creatives, and business people. This is a field that’s ever-changing and engaging; there’s always something new to explore. And if you work in an organization, you’ll always be working with different clients, which means you will probably never get bored.

• Visuals- Social media sites like Instagram, Facebook, YouTube, and many more, provide the best promotion either it can be ads, campaigns, promos. This way the interaction between us and the audience increase and the connection of us with people becomes more strong.
• Inexpensive- Inexpensive is the biggest benefit of Digital Marketing. Digital Marketing needs expertise, but nowadays Digital Marketing is considered an affordable career & is leading to good career opportunities.
• Niche Targeting- Niche targeting means reaching those people who suit best to our criteria. This can be done with the help of Digital Marketing. When we post or advertise on the digital platform we can clearly filter those people who all are engaging with our work more. So we can make them our target audience and make them more inclined towards us. Thus, this is the most desirable benefit of digital marketing.
• A/B Testing- A/B Testing is one of the best characteristics of Digital Marketing, it helps us to compare two versions of a webpage or an app against each other to determine which one performs better.
• Creative Field- Digital Marketing is a field where no one can get bored. In Digital Marketing you need to have innovative solutions to business problems and new ways of communicating with the consumer and clients.

HOW TO BE THE BEST IN THE FRENZIED UNIVERSE OF DIGITAL MARKETING?

Lucknow is a flourishing market of young entrepreneurs and there are ample amount of opportunities to be grasped.

Digital marketing is probably the most exhilarating profession of modern times, given one knows his job well. Aspire to be an ace digital marketer? Digital marketing is an umbrella term which encompasses a number of aspects such as; SEO, Website development, social media marketing, affiliate marketing, e-commerce marketing and so on.  Learn this art of digital marketing from the best digital marketing institute in Lucknow, Uttar Pradesh and give wings to your dreams. Now, are you in search of the best digital marketing institute in Lucknow? Give us a chance. We do not claim to be THE BEST in the field but your experience with us would definitely be worth it. And the rest is up for you to decide.

WHO ARE WE?

We are MAX DIGITAL ACADEMY a premier award winning digital marketing institute in Lucknow offering the best digital marketing course in Lucknow, Uttar Pradesh. At Max Digital Academy we are strongly dedicated to training our students with the latest tricks and techniques which help in making our students stand out of the lot. We equip our students with job-ready technologies as per the industry standards. Our journey of helping create a future in Digital Marketing has been fruitful and can be seen with the various awards we have received. We have been awarded as “Top 10 Most Promising Digital Marketing Training Brand 2019 In India” award by Silicon India ( a Leading Business Magazine ) with in a year of launching ourselves as Digital Marketing Training Institute. In 2020 MAX DIGITAL ACADEMY was rewarded with “SANJOGTA MAHAJAN MEMORIAL AWARD- SMMAY 2020.”
Adding to this journey of achievements MAX DIGITAL ACADEMY has secured another milestone after being recognized by the “INDIAN GLORY AWARDS 2021” in the category of “Institute with Best Placement.”

WHERE ARE WE SITUATED?

Our corporate office is located in C-8, Cinder Dump Yojna, Manmeet Plaza, opposite Mahana Petrol Pump, Sardari Khera, LDA Market, Alambagh, Lucknow near Alambagh Bus Stand, one of the most important residential and commercial areas of  Lucknow and also one of the most densely populated areas of the city.

WHY CHOOSE US?

Our sole objective is to provide an in-depth digital marketing tutelage to our students through our comprehensive and advanced curriculum. We provide complete practical exposure to our students at the same time laying a lot of emphases on developing an entrepreneurial mindset and approach. Our Training Methodology is way more advanced and our curriculum is way ahead from that of any other institute in Lucknow which makes us one of the most preferred choices for learning Digital Marketing course in Lucknow.

We provide real-time support to our students in case if they encounter any kind of problem during the course of the program or even after completion of the program. We strictly abide by: Once a Student Always a Student. That’s our motto. Our Alumni can attend specific sessions with prior appointment at Max Digital Academy with no extra cost. Click this link to see what our alumni say about their training experience with us. 

PERKS OF TRAINING WITH US!

• We offer a very affordable fee structure for our students
• We are the only digital marketing institute in the whole of Uttar Pradesh offering a government certification in Digital Marketing
• Max digital academy provides guaranteed internships to its students.
• Max Digital Academy firmly believes in elongating a helping hand to its students hence we provide full placement support to each and every student.
• Here you will learn the most advanced digital marketing techniques which the industry demands at the moment.

Max Digital Academy welcomes you for a discussion so as to explore how this digital marketing training can help you grow in your career or help in the growth of your business or how it can help in getting multiple job opportunities. 

Top 5 Benefits of Internship in 2021 [Updated]

In this article, we have tried to clear confusions about ‘What is an Internship?’ An internship is a practical experience, which was earlier offered to Medical students during the MBBS course. But nowadays, it is being provided by many colleges and institutes. Following the procedure, students are sent to many hospitals, institutions, and companies. After completing the internship, students are also supposed to write a thesis about it. In which they are supposed to describe what they have learned during their training. In this blog, we are going to learn more about the benefits of doing an internship in 2021

During the internship, the students can work with a company, hospital, or industry for 2 to 6 months to gain experience. The primary purpose of the internship training is to gain practical knowledge and be industry-ready. That is why nowadays, Medical, Engineering, and Management Colleges offer and encourage internships and courses.

Nowadays, companies prefer to hire somebody who has not only theoretical knowledge but also practical knowledge. Because there are so many things which you cannot understand by only reading a book for that internship comes very handy. By being an intern, one understands the work culture of an institution or business. During the training period, people learns about the technical aspects, soft skills, and how to work as a team.

Types of internship-

There are two types of internships-

Paid Internship:

The person who does the training is paid a certain amount.

Unpaid Internship:

The person who does the unpaid internship is not paid any money but instead given a certificate that helps him to find a job.

The benefits of doing an internship in 2021-

There are many benefits of an internship, which are described in detail below-

1. Practical Knowledge:

During the training period, the intern gets practical knowledge that theory alone cannot explain. So when an intern steps into an actual work environment. They learn all the small details and many important things, such as communication skills, soft skills, social skills, team-player, and many other essential items.

2. Being Punctual:

During college, students don’t give much importance to time. But in the industrial world punctuality is crucial, because an employee is supposed to reach office on time. If you reach college late, that is not much of an issue, but you face a penalty such as a deduction in salary if you reach the office late. It is essential to finish the work on time given to you because, in an organization, you are connected to other employees. If you don’t spend your work on time, it will affect everyone else and create a problem.

3. Helps to Find a Job Opportunity –

If you find a chance to work with a multinational company as an intern, it would be a perfect opportunity for you. After completing your training at a reputed organization, your resume will look very good, and it will help you find a much better job opportunity. Also, it is a prevalent practice that you will very likely get a job in the same company from which company you have completed your internship.

4. Communication Skill Improves:

One of the many benefits of an internship is that you improve a lot regarding how to talk to your boss, communicate effectively with your colleague/teammates, and manage customers and clients, reply to an email, and phonetics. Effective communication skill is something which makes you stand apart from the crowd and displays your talent.

5. Increases Confidence:

Confidence prepares us to do something in our life. An industrial internship boosts our spirit and evaluates how we would perform in the real work environment. On-job training increases our confidence and prepares us to achieve our best at any given job.

Chances to make new friends and expand our network – During the training period, you come across many new people, and amongst those people, you make new friends. One of the benefits of having an extensive network is that it sometimes helps you find a better job opportunity.

How to get an Internship –

Through College –

Several colleges offer industrial training during summer vacations. It is beneficial for both the parties, for the companies, and the students. The students get an opportunity to showcase their talent, which helps them get a job in the future. Many repudiated colleges contact many multinational companies so their students can get a good opportunity for an internship.

You can apply for an Internship in a Company –

Suppose you are particularly interested in a field. In that case, you can apply for an internship in a related organization, following their terms and condition.

Take help from Job Placement Agencies and Websites –

Suppose you face any difficulties finding a place in a college-arranged internship. In that case, the easiest way to find training in an organization is a job placement agency or websites which offer internships.

How to select the appropriate internship for you – 

Go for training in a field in which you are interested/planning to make a career. If you are getting a degree in B.ED, go for a government or private school. If you are doing MBA, you can go for any national or multinational organization. If you are interested in a digital marketing internship & job then an organization offering digital marketing services can be your go-to place.

Things to be considered during the internship –

• Reach office on time
• Try to do more just than your assigned duties
• Show enthusiasm
• Never be discouraged by criticism 
• Keep in touch with everybody

The purpose of internship – 

The purpose of the internship is to make the younger generation industry ready and to encourage them. During the internship, the company also benefits from the students. The organization pays a small salary and gets many employees. Also, the students gain practical knowledge, which helps them to get a job.

Author: Sonalika Dey (student Max Digital Academy)

A Guide to Affiliate Marketing for Beginners

How about earning money, even when you are sleeping? Or getting rid of that stressful 9 to 5 job? Yes, you read that, right! Having a second source of income has always been a smart way to tackle emergencies that occur all of a sudden. With that said, Affiliate Marketing is that ray of hope which can let you earn a handsome amount of money. In this GUIDE TO AFFILIATE MARKETING FOR BEGINNERS, we have shared all the details you require to become a successful Affiliate Marketer. 

What is Affiliate Marketing?

Affiliate Marketing sometimes called as Associate Marketing is a process of promoting products of other individuals or organizations on your website, social media handles, blogs, etc., and getting a commission on every sale you make.

Smell like a lot of dollars, right! But you got to give it pretty much to take advantage of it.

Let’s quickly jump to the trivia about affiliate marketing for beginners, or even if you are struggling with it, keep reading.

How to be an Affiliate Marketer?

Now to make that passive income a real deal for you, let’s talk about how you can kickstart your affiliate marketing journey.

1. You Need to Have a Website

For affiliate marketing, it is great if you already have a website though you need to make one if you don’t. Owning a website is pretty simple nowadays. All you need to have is a laptop, internet connection, and a tool like WordPress. WordPress is a content management system (CMS) that lets you create your personalized website for free.

It offers thousands of different templates and themes to choose from. So don’t get confused. Just pick an eye-catchy theme and start working. There are lots of different tools like WordPress you can choose from for your website. You can learn website designing in a short period of time.

2. Find Products you’d like to Promote

In affiliate marketing, once you are done with your website, you need to find products you’d like to promote through your blogs or website. Choose products wisely, which directly relates to your niche. Different affiliate marketing networks can have different types of products and different commission rates.

Apply for different affiliate programs and check the list of products and the commission rate they offer, and choose accordingly. Aim for a decent percentage of commission on any specific product as choosing higher rates can lead to higher competition as well. 

These are some of the popular affiliate marketing networks you can choose from:

●      ShareASale

●      Amazon Associates (Amazon Affiliate)

●      CJ Affiliate

●      ClickBank

●      eBay Partner Network (EPN)

3. Create Traffic through Engaging Content

Always remember content is the king. These are the words to stick by. Provide your readers with quality content, and they will spam your blog with traffic and conversions.

When I say quality content, take it as informative, engaging, and helpful information you’ll provide to your readers.

The content should be unique and plagiarism free. If you are copy-pasting someone else’s words, you invite trouble as Google will penalize you for this act. To make people click through the link and make a purchase, you need to work on your website, your writing skills, and of course, the credibility.

4. Generate Money Every Time Someone Makes a Purchase through your Link

That’s what the main goal of an affiliate marketer is!

Convincing people to click through your link and buy the product is not an easy task.

However, these points will help you to get maximum clicks and purchases:

●      Don’t stuff keywords to rank higher as it is a Black Hat Search Engine Optimization (SEO) strategy.

●      Never think to promote products that do not fit your niche.

●      Stuffing the link of products everywhere on the page could be annoying so avoid that practice.

Benefits of Affiliate Marketing –

According to a 2019 survey, U.S. affiliate marketing could spend over 8.2 billion United States dollars (USD) by 2022, rising from 6.4 billion USD in 2019.

You see, that’s the potential affiliate marketing carry and can bring to your life as well.

Putting up some of the benefits that affiliate marketing offers in this guide to Affiliate Marketing for beginners:

1. Low-investment Opportunity

There are no hurdles if you have a low investment budget and are willing to step up in affiliate marketing. You can cover the investment part even with your few month’s savings. Yes, it’s that cheap.

Unlike other businesses, it allows a cheap investment and greater conversions if done right.

It is best suited for you if you are business-minded and tight on budget.

2. Practice Makes you Perfect

“Practice Makes A Man Perfect” is a well famous quote and applies to almost everyone, everything, and affiliate marketing as well.

Like other jobs, an affiliate marketer doesn’t need to have an in-depth knowledge of this. Just a basic knowledge of how to run a website will work.

Though, you need to work on your skills like writing content to drive traffic. But if you are already a blogger, then you are good to go.

Just give it a fair amount of time and see yourself as an expert in affiliate marketing.

3. Work as per your Convenience

You probably know how it feels to work under someone (boss) if you work a 9 to 5 job. Well, in this scenario, you are your boss, and that’s the best part of it.

You can work as per your requirement if you want.

It is totally flexible and convenient, so there is no such thing as pressure while you do it.

You can easily set up a schedule after your daily chores to give it some time.

Ways to be a Successful Affiliate Marketer

Everyone wants to be successful in whatever field they are.

These points will help you in achieving your goals and being a successful associate marketer:

1. Don’t Forget the Power of Search Engine Optimization (SEO)

SEO will help you rank organically on top of Google’s Search Engine Result Page (SERP).

By applying SEO to your website or content, you increase the chances of getting traffic and leads.

It would help if you showed some patience when it comes to SEO or even affiliate marketing, as these take time and effort to come into action. Learning SEO will make your journey of Affiliate Marketing very easy.

2. Get to Know the Product First

As an affiliate marketer, it is essential to research the product before promoting it.

Promote the product you think has a decent commission rate and can be useful for your users.

Don’t just promote for the sake of getting a commission. If your readers don’t find your promoted product genuine or less informative, they are more likely not to purchase.

So long story short, always provide well-researched information to the readers to increase the amount of traffic and the flow of the money for you as well.

3. Make a Plan and Act on it

Having a well-structured plan is a smart way to organize things.

Work on a plan before executing things so that you have an idea of what you have to do next. It would help if you also analyze what is working for you and what you need to work on.

Suppose you are planning to start a business. The first thing you should do is to make a plan like how you can start a business. How can you promote it? What would be the products? What would be the budget? And so on.

That will give you a clear vision of what you have to do, rather than just getting confused daily and ending up getting nothing in your hands.

4. Never Give Up

Giving up is one of the primary reasons how those failure stories of Affiliate Marketers come to the market.

People get fed up and quit. Giving up is never an option.

People start affiliate marketing and quit as soon as they don’t see any results. With this wrong approach, you will never succeed, no matter what you are doing.

As mentioned above, work on a plan and then execute things accordingly. If things are not working out, make necessary changes, and remember it takes time and effort, quitting will lead you nowhere.

I want to conclude this GUIDE TO AFFILIATE MARKETING FOR BEGINNERS with a short note that – Affiliate marketing is an excellent source of passive income, and by showing some efforts, you can convert it into a progressive passive income.

Things take time, and so does this marketing opportunity to show results, but it depends on how desperate you are to make a change around you and for yourself. 

Making money as a Freelancer in Digital Marketing – An up-to-date guide

It is of rising interest in marketing enthusiasts to make money online, with the internet has brought the world to your doorstep. The most typical of services are now, thanks to the internet, just a click away. Making money as a freelancer in Digital Marketing from home has picked up more popularity ever since the world was locked into their homes owing to the COVID pandemic shutdown.

Suppose you are really interested in earning money online, with no risk of having to leave the comfort and safety of your home. In that case, there are many ways to help your journey of becoming a freelancer easier and more comfortable.

First, let us have a quick look at what becoming a freelancer requires from you as a person?

How to step into the world of freelancing?

Freelancing means taking up projects and providing your skills to firms/clients for a short time duration, which, depending on your interest, relations, and reputation you build, can become your potential long-term employers as well.

Freelancing comes with its perks and challenges, some of which are:

• Have flexible working hours, with no bondage, to devote a 6-days a week to your work. As quick and quality-proof work as you can do is all that matters.
• Choose what you do. You have the liberty to pitch yourself for the skill you want to put to use. This hence ensures better workability from your end and keeps your interest going.
• No bustling around at work. Since you’re working from the confines of your room or home or whatever -lace you choose to sit and work from, it is entirely your call. Plus, it reduces the disturbance and negativity that a bad co-worker team can cause. This can be a disadvantage, too, if you are an extrovert who likes human interaction a little too much. You might even feel lonely and socially cut-off. The way to overcome this can be going to some coffee shop or your favorite garden and work there, among chirpy fellow humans.

What areas of work can you take up as a freelancer?

You can pick one of the following freelance areas as your niche and try your hands on it. Practice and rigorous projects will slowly help you develop your skills further.

Blogger:

The most appealing of all ways of earning money as a freelancer is as a blogger. Just start writing about what you are passionate about and let your passion bring you money! One of the most important parts of blogging is having patience. The seedling you plant won’t start bearing currency all of a sudden. It will take time to gain traffic on your content through the use of ads and keywords. The more people view and click on your content and advertisements, the more you get paid. But stay hopeful, consistent, and committed.

E-commerce business:

Know some wholesale shops that sell one-of-a-kind items? Or those that can be obtained at super affordable prices? Or can you create something the value of which you are sure of? Well then, e-commerce is the thing for you! Just create an account on valued sites such as Amazon or Flipkart and start selling. Also, stay focused on promoting your brand in the best way possible, making it rank on the top pages of related keyword searches. This ensures better traffic and reach to potential customers.

Social media marketing:

Using the right digital marketing tactics and gaining a loyal follower base on social media, you can launch promotional and advertising campaigns on your social media handles and earn money. The influencer program on sites like Amazon also works via social media and provided you fulfil their requirements of becoming an influencer. It can also be useful for your pocket.

Affiliate marketing:

If you have good convincing and marketing skills, give a shot at affiliate marketing! There is a growing hub of websites that offer you an affiliate fee per customer you refer them to. This is a part of digital marketing that is effective if you are capable of convincing customers as much as possible. The concept of affiliate marketing works like this; if you become a part of the Amazon/Wecommission affiliate program and refer the link of a product or a product itself to some of your acquaintances, you can get a percentage of the sale of that product that happens through your recommendation.

Mobile marketing:

The smartphone is our constant companion. Mobile marketing is one of the latest and most trending digital marketing niches that is gaining fast. With the latest technology advancements and a shift of a major customer base to smartphones, mobile marketing has sprawled into a multi-faceted digital marketing methodology, including in-app advertisements, mobile app development, content design, etc.

Web-development:

Various firms need people with a good skill set in web development. Taking businesses online can be challenging for the businessmen who have been practicing traditional marketing methods ever since. If you are proficient in creating and maintaining a trendy, lucrative, informative, and interactive website, web development can get you a significant amount of money. All you need is the right knowledge and user-focused thought process.

Graphic-designing:

Graphic designing has gained momentum over the years due to changes in web users’ habits. People are attracted more towards graphics and lesser writing. If your content is well-polished and has the appropriate pictures included, it gains more conversion than plainly written text. But this also means good quality and relatable graphic insertion. Poster, flyer designing are trending graphic designing jobs that can be taken up if you have a creative eye and expertise in related software.

Association with a Digital Marketing Agency:

One can get associated with Digital Marketing agencies and can take up different Digital Marketing project.

These are hence some ways for making money as a Freelancer in Digital Marketing.

If you learn the required set of tools and gain a credible reputation as a freelancer among your clientele, you can make money online as a freelancer to a satisfactory extent. The best part about being a freelancer, as I see it, is the liberty to choose the kind of work you wish to do and no long-term associations to be dragged on. Work can be made interesting too, especially if you can work, sitting in a park, under the sunlight filtering through the leaves, and birds chirping in the distance, and your favourite coffee latte and snacks by your side!

Best  SEO  Techniques

Ever wonder why your website is not ranking on the top of the Search Engine Results Page (SERP)? The reason could be the poor implementation of SEO. SEO stands for Search Engine Optimization, which is a proven strategy for driving organic traffic to your website or brand. In this article we will discuss about 10 best SEO techniques which can really bring more visibility and traffic to your website. 

53.3% of all the website traffic comes from organic search. 

You see, that’s the power of SEO! 

SEO is basically a sub-part of digital marketing, that every brand or organization is taking advantage of. Google tends to change its algorithm frequently for the betterment of its users and how it actually works. Though, SEO will always shine bright whenever it comes to ranking. 

Which SEO technique is more beneficial?  On-page  SEO  or  Off-page  SEO?

As far as the best SEO technique is concerned, we need to focus on both On-page & Off-page SEO.

SEO can be classified into two types-  On-page &  Off-page  SEO 

On-page & Off-page SEO can be two different gold mines, generating a lot of traffic and eventually revenues, if done right. But getting the gold out of the mines has never been an easy task. You have to put a lot of effort to achieve the desired results. 

 So, without further ado, let’s quickly dive into these best SEO techniques:

What is On-page SEO? 

On-page SEO or on-site SEO is one of the best SEO technique to practice for optimizing your website in such a way that it ranks on the top of the SERP. Now when I say Optimizing your website it means optimizing the core functionalities of your website that is visible to your audience (frontend). 

Here’s the list of some critical factors of on-page SEO, that can influence your ranking: 

Title tags 

Title tags are an important factor in on-page SEO. It represents what your page is all about in the form of a title or main heading. Here’s how the title tag looks like on SERP:

Some of the basic principles for writing an effective title tag is: 

• Maximum length can go up to 60 characters including space (not more than that)
• Use keywords in your title tag (make sure they look natural, don’t stuff)
• Make it interesting and informative

Meta description 

Meta description exists just below the Title tag. It is a short description that tells the audience about your website or any specific page. An effective meta description can be anywhere from 150-160 characters. And the ideal length for getting featured as a snippet on Google is 155-160 characters.

However, Google will automatically create a meta description if it is missing. Though, it is recommendable to create a rich, informative, and engaging meta tag on your own. And even add some SEO optimized keyword for ranking purposes, but make it sound natural.

Uniform Resource Locator (URL) 

URL might seem insignificant and doesn’t have an impact on-page SEO, right? 

Wrong. 

Choosing an appropriate URL for your website is a must. Many people find it futile and end up creating this: 

www.example.com/r/tt4r56tl59n6s9865a/report.html 

Did you get it? No, right? 

Now, look at this: 

http://maxdigitalacademy.com/5-best-content-writing-tips/ 

This was crisp and self-explanatory, right? 

Build your URL user-friendly by making it easy to understand and readable. 

You can even add the relevant SEO keywords to your URL but again, it should not be stuffed and looks natural.

Heading tags (H1, H2, H3, H4) 

Heading tags generally contains 6 types- H1, H2, H3, H4, H5, H6 

• H1 is meant for the headline of any blog/article etc.
• H2 is used to convey the sub-headings or sub-titles and,
• H3 is what you write your content in. 

The H4, H5, and H6 tags are less prioritized because of their size offerings and how they work.

Here’s a quick example of how these tags appear:

Again, sprinkling relevant SEO optimized keywords that look natural to your Heading tags can work wonders for you. It is one of the major factors of ranking on SERP and can put you at an advantage.

Image alt text 

Alt text image is defined as the description of the image that fails to load on your website, due to any possible reason. It is basically a back-up that can give your readers a glimpse of what the failed image is about, in the written form. 

Here’s what you need to write a fruitful alt text image: 

• Make it simple, short, and informative
• Optimize it for SEO by using relevant keywords
• Do not stuff keywords
• Do not use words like “image of,” “picture of,” etc. 

For instance:

What would be the alt text for this image? 

<img scr=”Placed_Student.jpeg” alt=”recently placed student of MDA”>

If you thought the same, yay! You’re right. But if you didn’t, that’s fine too as the alt text can be anything as long as it is relevant.

Websites performance 

Are you willing or struggling to rank your website on the top page of the SERP? 

The performance of your website plays a vital role in ranking and user-experience. Google considers performance factors like- Page load time, responsiveness, interface, etc. and ranks accordingly. 

In a survey, it was said that 61% of the searches on Google are done on mobile devices. And Google is the leading search engine that handles over 3.5 billion search results per day. 

Google doesn’t joke around with its ranking algorithms and user-experience. And you shouldn’t even. Violating laws like- plagiarized content, etc. can put you in a lot of legal issues.

Website page load speed is a crucial factor in ranking. It is said that 40% of the users will leave a website if it takes more than 3 seconds to load a page. 

Wonder how to check your website page speed and other similar factors? Google PageSpeed Insights allows you to check your website page speed and more factors like- Time to interact, First contentful paint, suggestions to improve page load speed, and much more. You can access your website score for both mobile and desktop devices.

XML sitemap 

XML sitemap basically collects all the URLs of your website. It is performed so that the search engine knows what content the website possesses and what is the way to reach out to it. It is implemented to endeavor the website crawlers for and efficient indexing of websites that: 

• Frequent changes on the website
• Adds new pages frequently
• Already possess hundreds or thousands of pages 

What is Off-page SEO? 

Off-page SEO refers to the steps or actions you take in order to make your website rank on the SERP. Off-page is another best SEO technique which affects ranking & visibility among SERP’s. There are several tactics you need to implement to get the best out of it for you and your website like- brand awareness, Domain Authority (DA), leads and conversions, etc. 

Off-page SEO is basically you, putting efforts to promote and linking your website to others in search of achieving above mentioned factors. 

Below are the steps to an effective off-page SEO strategy:

External link building 

External link building is one of the major factors in increasing your websites DA. 

Take it as you are scrolling to your Instagram feed and found an interesting video. Now, to watch that video you clicked on the provided link and it redirected you to YouTube. In this, YouTube is the platform getting a backlink from Instagram. 

No doubt creating backlinks or external links is one of the best SEO technique. But wait, pointing out to any website or getting backlinks from a website that is spammy or not authoritative can degrade your websites DA. And you wouldn’t want that right? 

Analyzing the website and try to get insights. See if the website is authoritative and credible. If yes, go ahead and give them a backlink and you can ask for one back. 

Initially, it might be difficult to get backlinks from sites that are reputed. But you can always look out for your competitors that which sites they are pointing to and if they are getting a link back. If they do, there are chances they might link back to you.

Internal link building 

Internal link building and external link building both come under “Backlinks” and are equally important. Building Internal Link is called a practice of giving backlinks to different pages of website.

Suppose, there is a reader on your website, reading one of your blog on “How to start freelancing.” Afterward, he/she is interested in reading “How much money freelancers earn?” and fortunately, you have that blog on your website. 

But the reader isn’t aware of that. And most likely he/she will jump back to google and search for a new blog to read. 

In this scenario, you can backlink “How much money freelancers earn” onto your blog “How to start freelancing” 

This way you can increase your traffic on every page, on-page time will also get a rise.

Social Media Sharing 

The power of social media is mind-blowing. In 2019, over 246 million people in the US were using social media networks. And that number is expected to reach approximately 257 million by 2023. 

However, social media do nothing to increase your DA and several other factors. But it is recommendable to put those “social shares buttons” so users can share your blog/article directly if they like it. Yes, it may not increase your DA but it can be an excellent source of generating traffic, increasing brand awareness, etc.

Forum sites 

Forum sites again do not affect your websites Domain Authority (DA) but it is an effective way of redirecting a vigorous amount of traffic to your website. Chat sites or forums are designed where people across the globe can ask their queries and get answers to them. 

Answering questions similar to your domain and linking back to your website can bring in a lot of new audiences. 

One thing to keep in mind- Do not answer questions just for the sake of getting traffic. In fact, value the user and answer honestly. This way you will earn credibility and eventually the user might become a lead.

Which is more beneficial- On-page or Off-page SEO? 

The simple answer is BOTH. 

On-page SEO is what users see on your website and off-page SEO is how users get to know about your website or brand or product. So, both are equally important. 

An arrow has no meaning without a bow and vice versa. Similarly, on-page & off-page SEO apart would have no meaning. 

Practicing these best SEO techniques together is a win-win situation.

Career opportunities in Search Engine Optimization 

Once you learn the know-how, you can easily manage SEO for your website. You can even start your career as an SEO expert. As every company wants to tap the organic traffic on their website, lots of openings flood the job market. You can even take up freelance Search Engine Optimization projects and start your freelance career.

How to start a Digital Marketing Agency? 

Starting with business is never an easy task. You need to take every step like it can make or break your business. Investing or funding is like the main pillars of your brand. Every business needs investment at first. But how about if I told you that it’s not the same as every other business. Yes, you don’t really need to invest while starting with a business from scratch. One of these businesses is a digital marketing agency. A digital marketing agency is a set of people whose main objective is to promote the brand digitally so that it can increase the number of leads and conversions. In this blog we will discuss some points which may help you start a digital marketing agency from scratch.

Starting a digital marketing agency doesn’t really put stress on your credit card. All you need to have is a good skill set, computer/laptop, a good internet connection, and a workplace (home workplace).

Taking your agency online, through a website, will increase the chance of its visibility and getting more clients. Making a website is not a hectic task nowadays. Content Management Software (CMS) like WordPress, Wix, etc. can be the real stress buster for you. They are user-friendly and self-explanatory, which takes a lot off from your shoulders.

Lets quickly discuss the points to getting started with a digital marketing agency:

1. Choose employee wisely

As you are just starting, it is recommended to be your own HR hero of your agency. Remember, you have to handle everything and every department an organization has.

Post a job listing, take interviews, and hire accordingly. You can go for interns as they will charge less and can put a lot of effort into it.

2. Train your employees and decide how to operate

Providing some webinars, blogs/articles, videos, infographics to your newly hired employees can help them understand what it is actually about.

Making sure they are working fine and on track is your responsibility. Ensure you always find time and help and educate them about the domain even more so they get more clarity.

Stepping further, it is crucial to decide how and from where you can operate your business. At the start, working remotely will be a good choice as renting a workplace is something which may not fit for you.

Using several professional mobile and web applications to get in touch with your team is always a smart choice.

Aligning task to every employee, keeping track, and getting a report of all at the end of the day will make your objectives crystal clear.

3. Choose the best services and right tools

While setting up your digital marketing agency, you should know what services are in demand and what you can offer best so you can have the combination of both and will never fall down.

Some of the services that a digital marketing agency provides are as follows:

●      Search Engine Optimization (SEO)

●      Content marketing and strategies

●      Search Engine Marketing (SEM)

●      Social Media Marketing (SMM)

Choosing service with your expertise can make you stand out from your competition.

4. Make your presence and start getting clients

Reaching out or targeting new clients seems a difficult task, but it isn’t. Making your brand’s presence on different platforms like social media, having your own website, on other websites, etc. can increase your chances of getting new projects.

The primary source where you can get a lot of new clients and projects is through your own website as it opens the doors for you globally.

Having a website also makes you look more professional in the eyes of your clients. By the time, you can create your brand’s presence and reputation in that tough, competitive market which will eventually lead to more conversions and lead for you.

5. Make a difference with the right tools

Choosing the right tools for your agency and marketing strategies can lead you ahead. Some of the digital marketing tools are as follows:

●      Google Analytics

●      Google Keyword Planner

●      Google Search Console

●      Semrush

●      Canva

●      Mail chimp

And much more.

You can use these tools while starting off your digital marketing journey, as most of them are free of cost.

Conclusion

Digital marketing is a great career option one can choose from but again, like every other business, it has its own pros and cons.

Starting off with any business whether it is digital marketing or what can be challenging, but once you put your efforts in, you will start achieving your goals soon.

Sticking by your brand and employees in ups and downs can really make a good impact on both. It can even take a lot of hard work from you at the start, but eventually, if done well, you can see the hard work paying off as getting a lot of clients, dollars in your pocket, and reputation striking up.

5 Best Content Writing Tips for Beginners or Every Individual

Who doesn’t like ‘tips’? And that too on the buzzing topic like content writing which when done right can be a miracle for your business. Content, you can say, is the backbone of your website, which should always be in a perfect shape and place so you can get the most out of it. As time passed, organizations started playing it smarter. They are now taking advantage of blogs and articles to maximize their traffic which in return increases their return on investment (ROI), and that’s what matters at the end of the day. Although it is something which you learn by practice and time and it cannot be taught, in this blog you will read 5 best content writing tips for beginners or every individual who is into this field which will help you write content enriched with quality and quantity:

Research Before Writing

This is one of the main factors why people fail in creating engaging content.

They just start typing on their keyboard, like it’s a race, without researching the niche.

Researching about the niche before writing will give you a better understanding of the topic and will automatically put you in advantage, from others, as you have gained knowledge and can start writing about it.

Let’s make searching a bit easy for you with these simple steps:

●      Try reading other articles, from different authors, about the niche for a better idea and knowledge. This will give you a clear picture of what you can take into consideration while writing but do not copy-paste.

●      Use Google Scholar for finding a huge number of researches about almost everything. You can search across many possible things like articles, online repositories, books, court opinions etc.

You can also find books, HTML’s, PDF’s over it.

          So in short, you can consider it as a goldmine full of research.

●      Using statistics in your article or blog will make it sound even more credible and trustworthy.

Statista is one of the leading websites that cover almost every stats you need.

          Stats related to different countries are also available on it.

Powerful Title and Headings

Eye-catching titles and headlines can work wonders for your article or blog.

Every article or blog you write starts with a title, so if you want your reader to stay with your article or blog, you need to work on your title game. You can convert a visitor into a reader if your title is catchy.

According to Ted Nicholas, a copywriting expert, 73% of people will buy your services or products if they find your title powerful and eye-catching.

Some specialists even say that they specifically give themselves 30-40 minutes to brainstorm ideas about the title.

So now, as you know the potential of a strong title, you should always give it some time rather than just putting anything in those big and bold words.

Write Unique Content

If you are copy-pasting the content or your content is not unique then, believe me, your content writing career is finished before it will even start.

Google is getting smarter every day and making changes to its terms and conditions and how it works rapidly for a better user experience. You will get in trouble if google finds that you have published or using someone else’s words or article as you are stealing the information.

Your content writing format or structure helps readers to stick with you and better understand what you are trying to say.

It would be best if you always came up with new writing ideas that define your unique voice.

Writing content in your way will make it unique, engaging and plagiarism free.

Finding your voice will take some time and effort, but once you have it, you are all set to write mind-blowing content.

Use Visual Representations

A survey conducted in Italy shows that visuals and performing arts value increased from 3.9 million euros to 8 million euros, from 2013 to 2018, basically doubling over the period.

Now that’s crazy!

Using visuals like images in your content outstands it, as it makes the content more understandable and engaging.

Research has shown that the human mind responds better to images as compared to texts. Reading text can be boring sometimes; however, photos can make it enjoyable.

Social media platforms like Facebook, Pinterest, Instagram are based on the visual representation that’s why they are thriving.

Infographics, videos and images are go-to visual assets and believed as a wise strategy to use in your articles or blogs.

Conclusion

Quality content is the unbeatable king of the online world, and by following these 5 best content writing tips, you can also create that and kickstart your content writing career. 

It cannot be crammed, though you have to be patient, put efforts and keep brushing up your skills to see yourself successful in this field.

Driving organic traffic takes time but think about the difference you can make around you or your audience once you start getting the results.

It would be a piece of cake to generate traffic consistently, afterwards.